Nir Eyal

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen.

Wie Sie Produkte erschaffen, die süchtig machen

Hooked

Ryan Hoover

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hookedis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest to the Bible App. 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.' Rory Sutherland, Vice-Chairman, Ogilvy & Mather 'The book everyone in Silicon Valley is talking about.' Boris Veldhuijzen van Zanten, founder of The Next Web 'Hookedgives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.' Matt Mullenweg, founder of Wordpress 'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen Anderson, Author of Seductive Interaction Design'An essential crib street for any start-up looking to understand user psychology.' Dave McClure, founder of 500 Starups

How to Build Habit-Forming Products

If you want to enhance your product design/building with behavioral psychology that’s proven to work, read this.

Julian Paul

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

siegs

Very succinct and to the point. The examples in the last 1/3 of the book are longer-winded, but the first 2/3 is immediately applicable advice for anyone building a software product.

A great insight into what made the digital products of yore so sticky. As a toolkit however there’s an insidious truth that it enabled a generation of designers to build feedback loops inspired by gambling into their games and products. 

Shad Gibran

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Ilia Markov

Strong framework on how to create habit-forming products along with a good discussion on what each element of the framework and the moral issues behind it.

Imran

Lorenz Herrmann

Manuel Steinberg

Martijn Runia

Kevin Asgari

Johannes Dornisch

Bailey Jennings

Fernando Gouveia

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked Wie Sie Produkte erschaffen, die süchtig machen

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