A. Jerome Jewler

Gardner

Irm W/Cd-Yce Concise

John N. Gardner

Strat for Success 7e-Aie

Your College Experience

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Your College Exper

Betsy O. Barefoot

Authored by three of the nation's leading experts on the first-year experience, this Concise version of Your College Experience presents a straightforward, realistic, and intelligent review of the skills students need to succeed in college. This less expensive, streamlined Concise edition offers an expanded academic focus through added coverage of writing, speaking, the library, research, and information literacy. Particularly relevant to today's students, a new Money chapter discusses managing money, building credit, and financing college. A new chapter on Emotional Intelligence explains what emotional intelligence is, why everyone should understand it, and why it matters in college. A fresh, clean new design eliminates clutter so that students can focus on the important topics.

Strategies for Success

Your College Experience Concise Edition

Bonnie L. Drewniany

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

A. Jerome Jewler

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