Aaron Shapiro

Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.

Who Really Determines the Success of Your Business

Users, Not Customers

This book tells the story of how northern Minnesota, northern Wisconsin, and Michigan's Upper Peninsula became a tourist paradise, turning a scarred industrial countryside into the playground we know today. Aaron Shapiro describes how residents and visitors reshaped the region from a landscape of exploitation to a vacationland and reveals how leisure--and tourism in particular--has shaped modern America.

Cultivating Tourism in the Upper Midwest

The Lure of the North Woods

An in-depth look at life in the “smart” city Technology has fundamentally transformed urban life. But today’s “smart” cities look little like what experts had predicted. Aaron Shapiro shows us the true face of the revolution in urban technology, taking the reader on a tour of today’s smart city. Along the way, he develops a new lens for interpreting urban technologies—logistical governance—to critique an urban future based on extraction and rationalization. Through ethnographic research, journalistic interviews, and his own hands-on experience, Shapiro helps us peer through cracks in the smart city’s facade. He investigates the true price New Yorkers pay for “free,” ad-funded WiFi, finding that it ultimately serves the ends of commercial media. He also builds on his experience as a bike courier for a food delivery startup to examine how promises of “flexible employment” in the gig economy in fact pave the way for strict managerial control. And he turns his eye toward hot-button debates around police violence and new patrol technologies, asking whether algorithms are really the answer to reforming our cities’ ongoing crises of criminal justice. Through these gripping accounts of the new technological urbanism, Design, Control, Predict makes vital contributions to conversations around data privacy and algorithmic governance. Shapiro brings much-needed empirical research to a field that has often relied on “10,000-foot views.” Timely, important, and expertly researched, Design, Control, Predict doesn’t just help us comprehend urbanism today—it advances strategies for critiquing and resisting a dystopian future that can seem inevitable.

Aaron Shapiro

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