Ada Scupola

eBay: An E-Titan Success Story

Evolution of Online Financial Trading Systems: E-Service Innovations in the Brokerage Sector

Profightstore.com: Developing an Online Store for the Niche Market

The Case of Roskilde University E-Services

Lars Fuglsang

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.

Ada Scupola

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