Adam Hansen

Ed Harrington

Beth Storz

Evolution is killing innovation! “Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us—can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn’t match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way. It’s time to let go and learn a new way to think. Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation™ model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking—and show us how we can overcome these barriers and break from the status quo. ​With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then—helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains’ powers—not just our guts—and be equipped to outsmart the competition.

How The Behavioral InnovationTM Approach Drives Your Company Forward

Outsmart Your Instincts

Shakespeare and Popular Music

Rachel Carroll

Bringing together exciting new interdisciplinary work from emerging and established scholars in the UK and beyond, Litpop addresses the question: how has writing past and present been influenced by popular music, and vice versa? Contributions explore how various forms of writing have had a crucial role to play in making popular music what it is, and how popular music informs ’literary’ writing in diverse ways. The collection features musicologists, literary critics, experts in cultural studies, and creative writers, organised in three themed sections. ’Making Litpop’ explores how hybrids of writing and popular music have been created by musicians and authors. ’Thinking Litpop’ considers what critical or intellectual frameworks help us to understand these hybrid cultural forms. Finally, ’Consuming Litpop’ examines how writers deal with music’s influence, how musicians engage with literary texts, and how audiences of music and writing understand their own role in making ’Litpop’ happen. Discussing a range of genres and periods of writing and popular music, this unique collection identifies, theorizes, and problematises connections between different forms of expression, making a vital contribution to popular musicology, and literary and cultural studies.

Litpop: Writing and Popular Music

This exciting collection of original essays critically assesses the significance of locality in Shakespearean plays. Considering how Shakespeare and his contemporaries understood the 'North', it brings together diverse voices to define what the 'North' meant and means in relation to Shakespeare. The book also situates Shakespeare's works alongside less canonical texts and media, as well as detailed case studies of new material from rich but rarely-used local, municipal and performance archives. It provides an opportunity to critically reflect on links and differences between the past and present, England and Scotland, the local and the global.

Adam Hansen

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