Adam Lashinsky

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Inside Apple (India Only)

"Traces the story of Uber's rapid growth from its murky origins to its plans for expansion into radically different industries. The company is fighting local competitors and lawmakers for markets around the world; it has already faced riots and protests in cities like Paris, Rio de Janeiro, and Mumbai. It fought, and lost, an expensive and grueling battle against rival Didi in China. Uber has also poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. Uber is in the headlines every day, but so much about its past and its future plans are still unknown to the public"--

Inside Uber's Quest for World Domination

Wild Ride

Inside Apple -- From Steve Jobs Down to the Janitor

Apple Mucizesi

como a empresa mais admirada (e secreta) do mundo realmente funciona

Nos Bastidores da Apple

JEDYNA KSIĄŻKA, KTORA ODKRYJE TO, CO CHCE PRZED WAMI UKRYĆ NOWY SZEF APPLE’A TIM COOK. Przez ostatnie lata był ukryty za plecami legendarnego Steve’a Jobsa. Dziś Tim Cook stoi na czele Apple’a i zazdrośnie strzeże sekretow firmy. Mowi wprost: „Nie chcę, żeby ktokolwiek poznał naszą magię, bo nie chcę, żeby ją skopiował”.

Adam Lashinsky

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