Adrian J. Slywotzky

Describes the various patterns of business operation that lead to profitability through a series of conversations in which an expert on profits teaches a student.

The Art of Profitability

Bob Andelman

David J. Morrison

The authors reveal the profit-making strategies of ten of the world's greatest business personalities, including Bill Gates of Microsoft, showing how managers of all companies can beat the competition to the profit zone. 35,000 first printing. Tour.

How Strategic Business Design Will Lead You to Tomorrow's Profits

The Profit Zone

Adrian J.. Slywotzky

Argues that successful new companies are taking on established businesses by developing superior business designs, and argues that the key is anticipating customer priorities

How to Think Several Moves Ahead of the Competition

Value Migration

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

"One of the world's six most influential management thinkers" ("Industry One)" combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.

Creating What People Love Before They Know They Want It

Demand

Karl Weber

Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as •How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles. •Shape and exploit risk, don’t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done. •A category killer can’t kill what’s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world—and can help you outcompete the “unbeatable” rival in your own industry. •When you come to a fork in the road—take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet. •Stuckinabusinessbox? Findthebiggerbox—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done. •Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business. In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.

Adrian J. Slywotzky

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