Alan Fletcher

A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.

The Art of Looking Sideways

Colin Forbes

Bob Gill

Visual Comparisons

Graphic Design

A monograph on the international graphic master and founder of Pentagram Design.

Beware Wet Paint

This book turns words into pictures, finds poetry in rubbish, and discovers the unlikely in the commonplace. Alan Fletcher stands ideas on their heads to present a kaleidoscope of sketches, images, doodles, and many other twists and turns from his unpredictable imagination.

Picturing and Poeting

Terry Jones

Terry Dolan

Juliette Dor

Robert Yeager

A Medieval Mystery

Who Murdered Chaucer?

Picturing and poeting

Jeremy Myerson

Editors of Phaidon Press

David Gibbs

C. Crosby

A Sign Systems Manual

An Index of Mathematical Tables

Richard Seymour

John Webster

Peter York

Graham Vickers

Jeremy Bullmore

Rewindcharts the history of design and advertising over the last 40 years. Drawing on the extensive archives of the London-based organization, Design and Art Direction (D&AD) - one of the world's leading bodies representing the creative industries of design and advertising - it covers a broad range of design disciplines, including graphic design, TV, press and poster advertising, product design, new media and retail packaging. A wide-ranging essay sets out the historical framework and describes the main developments in design and advertising since the 1960s. A selection of eclectic case studies illustrates key moments in design history. Different leading practitioners have each contributed texts to different decades from different angles, providing unique personal insights into the design and advertising of that era.

Rewind Forty Years of Design and Advertising

Germano Facetti

"Approach to the complex interaction between the outward identity of the most familiar objects of our environment and some of their underlying symbolic associations. Advertisements, body prints, clothings and cosmetics, food, games, money, marks and signs are not necessarily what they seem ... a remarkable variety of categories--or 'identity kits'--over 280 provocative illustrations expose the ambiguous nature of identity, jog the preconceptions of the mind and eye and hint at the layers of meaning that lie hidden in the visual flotsam of our everyday lives"--Jacket.

A Pictorial Survey of Visual Signals

Identity Kits

The Sanitizer is the code name for a colonel who was in charge of covert operations against the Chinese Communists during the attempted Communist takeover just before Malaya achieved independence. It describes his nonpolitically correct methods of destroying Communist cells.

The Sanitizer

The Last Words on the 60s Mods

Mod Crop Trilogy

Francis Morris

A practical guide to the diagnosis and treatment of acute symptomsand conditions, the ABC of Emergency Differential Diagnosisprovides a step-by-step guide to emergency differential diagnosisfor non-specialists in a hospital or primary care setting. This new title in the ABC series covers the assessment,diagnosis, treatment, and management of the most common symptomswith 'walk through' diagnosis, clear learning outcomes, and easy tofind treatment options. Using the familiar problem-based teaching approach for rapidassimilation of information, case studies in each chapter allow thereader to be sure that they have synthesised the information givenand can apply it to clinical cases.

ABC of Emergency Differential Diagnosis

Brummell's Last Riff

Bold and innovative, West Coast designers define what's new in this exciting new title on graphic style and design in California. The pressure on today's designers is ever-changing and ever-increasing in this hyper-fast, cyber-spaced world. See how thirty-seven of the top designers from Baja to the Golden Gate charge through problems with the panache and invention we've come to expect from the land of sunshine and dreams. The thirty-seven firms selected to appear in this 304-page, full-color volume provide a statement of purpose to accompany their designs. Through this statement, and by viewing their fresh, new solutions, readers will explore all aspects of the design experience. Some of the design firms in this volume are recognized giants in the field, some are hot new houses, all are top notch. The firms showcased in this book have a complete grasp of today's marketplace, with its more difficult requirements and demands. In their designs, the firms exhibit the visionary spirit, bold excitement and bold sensuality of California. Their fresh approaches and cutting-edge solutions to age-old design assignments display for the viewer the beginnings of a major design revolution, born in the California Milieu. Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, signage and corporate identity.

Hot California Graphics

A playful introduction to the alphabet, created by one of the most respected figures in graphic design, presents a series of brightly colored animals illustrating the letters of the alphabet.

Anteaters to Zebras

Quadrophenia

Alan Fletcher

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