Chris Cooper

John Fletcher

Alan Fyall

Tourism: Principles and Practice, 4/e plus Companion Website with Gradetracker Student Access Card: Tourism 4th Edition: Principles and Practice, 4/e

Principles and Practice

Tourism

Martin Robertson

Jane Ali-Knight

Adele Ladkin

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

International Perspectives of Festivals and Events

Youcheng Wang

Patrick Legohérel

Isabelle Frochot

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Collaboration, Technology and Experiences

Marketing for Tourism and Hospitality

Michael Morgan

Ashok Ranchhod

Victor T. C. Middleton

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

Marketing in Travel and Tourism

Anna Leask

Stephen Wanhill

Brian Garrod

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Managing Visitor Attractions

Metin Kozak

Alain Decrop

Antonia Correia

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.

Sustainable and Collaborative Tourism in a Digital World

David Gilbert

Nova edição de um livro consagrado e completo. Faz uma introdução ao turismo, reunindo temas importantes como transporte, acomodações, atrativos e tecnologias de informação. Além disso, os autores procuram situar as questões relativas à demanda e ao marketing turístico de forma histórica chegando até a atualidade com a inclusão de dados sobre pesquisas e teorias e abordando o importante conceito de sustentabilidade. Possui material de apoio em inglês para professores.

Princípios e Prática

Turismo

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. * Fully revised and updated throughout with five completely new chapters, including interpretation, attraction failure & success, and brand management. * Provides cutting-edge insight into the issues, principles and practices of visitor attractions. * World-renowned contributors with a wealth of experience in the field. * New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.

Ken Robinson

Geoffrey Wall

Bruce Prideaux

C. Michael Hall

StephenW Boyd

Richard Voase

Stavros Christadoulakis

Victor T.C. Middleton

Terry Stevens

F. Kazasis

G. Anestis

Joan C Henderson

BradleyM Braun

Martin McCracken

Derek Robbins

Philip Goulding

Myra Shackley

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Managing Visitor Attractions: New Directions

This new edition makes a timely and valuable contribution to the field of tourism and brings an already excellent book truly up-to-date with the latest requirements in this subject-area - Peter Bolan, Universityof Ulster Security fears, internet bookings, and the budget airline industry - just three of the many factors that have radically altered the shape of both domestic and international tourism in the last three years. Written by an authoritative team of teachers and researchers, the 3rd edition of this leading tourism textbook provides up-to-date explanation and analysis of these key themes, as well as all the other major issues, players and impacts of the worlds largest industry. Supported by a wide range of international case studies from sustainable tourism in the Arctic to mass tourism in Benidorm questions and activities to stimulate reflection and discussion, and readings and references to encourage and facilitate further research, "Tourism: Principles and Practice" provides a comprehensive introduction to the subject. - the most recent issues, trends and data in a fast-moving area - 63 new case studies all complete with discussion questions - visually stunning full colourdesign A comprehensive companion website at www.booksites.net/cooper provides valuable extra resources, including self-assessment questions and revision tools for students; case and teaching notes, sample answers and presentation slides for tutors. Chris Cooper is Foundation Professor and Head of the School of Tourism and Leisure Management at The University of Queensland, Australia. Professor David Gilbert teaches in the School of Management at the University of Surrey, UK Professor John Fletcher, Professor Stephen Wanhill and Alan Fyall are all at the International Centre for Tourism and Hospitality Research at Bournemouth University, UK. "Tourism: Principles and Practice balances sound theoretical underpinning with an attractive and bright eye-catching format. The mix of self-check questions, essay questions and case studies assist students to understand the subject." - Deborah Edwards, University of Western Sydney, Australia A comprehensive and excellent textbook With its more thorough elaboration, new layout and web site references, the value of the third edition is considerably increased." - Ragnar Prestholdt, Hogskolen i Telemark, Norway

Alan Fyall

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