Alan R. Andreasen

Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.

Expanding the Audience for the Performing Arts

Arthur Best

Voiced and Unvoiced Consumer Complaints

Talking Back to Business

Jan K. Brueckner

Cheng F. Lee

Walter J. Primeaux

John Fitzgerald Due

Seymour Sudman

Jane H. Leuthold

Charles Eugene Blair

Charles R. Schwenk

David Morgan Gardner

Frank K. Reilly

Hans Brems

John E. Gilster

Lanny David Arvan

Paul J. Uselding

Wayne J. Davis

William S. Hopwood

Empirically Grounded Advice on Improving Student Analysis of Business Policy Cases

The Devil's Advocate in the Classroom

Philip Kotler

For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Strategic Marketing for Non-profit Organizations

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing in the 21st Century

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Ethics in Social Marketing

Alan R. Andreasen

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