Alexander Unger

Johannes Fromme

Digital gaming is today a significant economic phenomenon as well as being an intrinsic part of a convergent media culture in postmodern societies. Its ubiquity, as well as the sheer volume of hours young people spend gaming, should make it ripe for urgent academic enquiry, yet the subject was a research backwater until the turn of the millennium. Even today, as tens of millions of young people spend their waking hours manipulating avatars and gaming characters on computer screens, the subject is still treated with scepticism in some academic circles. This handbook aims to reflect the relevance and value of studying digital games, now the subject of a growing number of studies, surveys, conferences and publications. As an overview of the current state of research into digital gaming, the 42 papers included in this handbook focus on the social and cultural relevance of gaming. In doing so, they provide an alternative perspective to one-dimensional studies of gaming, whose agendas do not include cultural factors. The contributions, which range from theoretical approaches to empirical studies, cover various topics including analyses of games themselves, the player-game interaction, and the social context of gaming. In addition, the educational aspects of games and gaming are treated in a discrete section. With material on non-commercial gaming trends such as ‘modding’, and a multinational group of authors from eleven nations, the handbook is a vital publication demonstrating that new media cultures are far more complex and diverse than commonly assumed in a debate dominated by concerns over violent content.

A Handbook of Digital Games Studies

Computer Games and New Media Cultures

Gerhard Raab

G. Jason Goddard

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Cross-Cultural Perspectives

The Psychology of Marketing

Marcus Stippak

Reinhard Heil

Andreas Kaminski

This book presents results of an international conference which addressed the interaction of aesthetical and technological dimensions within the formation of contemporary society. The contributions discuss the production of time and space, self and nature, individual and society in the image of technology. They focus on the productive tensions and convergences between aesthetic and technological concepts when implemented in everyday life. The volume contains - among others - texts about technologies of visualisation, the aesthetics of warfare and the design of technological lifeworlds.

Technological And Aesthetic Transformations of Society

Tensions and Convergences

Monika Noack

Hansjürg Stocker

Robert Geretschläger

Zum vierten Mal schon erscheint „Mathe mit dem Känguru“. Der vorliegende Band enthält die interessantesten und schönsten Aufgaben, die im Rahmen des internationalen Känguru-Mathematikwettbewerbs der Jahre 2012 bis 2014 zu lösen waren. Ziel des Känguru-Wettbewerbs ist es, Kindern und Jugendlichen Lust auf Mathematik zu machen. Die anregenden, motivierenden, Aufgaben, die Problemstellungen, die vielfach in der Lebenswelt der Schülerinnen und Schüler angesiedelt sind, zeigen, dass Mathematik interessant und kein bisschen trocken ist. Die Teilnehmer – Kinder und Jugendliche aller Schularten – sind mit Eifer und Freude bei der Sache, und das oft jedes Jahr. Der Spaß an der Mathematik steht im Mittelpunkt und zum Schluss gibt es nur Gewinner. Seit über 20 Jahren gibt es den Känguru-Wettbewerb – und längst nicht mehr nur in Europa, wo alles begann. Auch in Asien, Amerika oder Afrika tüfteln einmal im Jahr Schülerinnen und Schüler an den vielfältigen, liebevoll gestalteten Multiple-Choice-Aufgaben. Die Beispiele sind heiter und herausfordernd und vermitteln ganz nebenbei einen Eindruck von der Vielfalt und dem praktischen Nutzen der Mathematik. Sie sind eine attraktive Ergänzung zum Unterricht und machen auch zu Hause mit Familie und Freunden Spaß. Lassen Sie sich mitreißen!

Die schönsten Aufgaben von 2012 bis 2014

Mathe mit dem Känguru 4

Alexander Unger

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