Aline Santos

E eu vos declaro, Aro

Ian Wilson

Daniel Gilbert

Mike Cooper

Benjamin Braun

Professor Andrew Stephen

Arjan Dijk

Dean Aragon

Dylan Williams

Fatima Saliu

Florian Heinemann

Gali Arnon

Gigi Levy-Weiss

Karina Wilsher

Mark Ritson

Markus Fuchshofen

Mel Edwards

Nicola Mendelsohn

Roberto Khoury

Sandra McDill

Sylvia Mulinge

Yuri Ivanov

Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Advice from 22 of the world's leading marketers

Build Brilliant Brands

Aline Santos

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