Amanda Lang

Why do some people drive change while others are blindsided by it? Why are some people able to adapt and thrive? How can we make change easier? Truly successful people don’t merely tolerate discomfort—they embrace it and seek it out again and again. Business founders and university students, top athletes and couch potatoes, meditation gurus and military leaders all have very different ways of coping with discomfort, but the most successful among them believe that withstanding discomfort is a skill that has helped them in hugely positive ways. Some were forced into discomfort through no choice of their own—a life-altering illness, a business fiasco—while others signed up for it because they had goals they were determined to achieve. Some degree of discomfort is inherently good for you. It can spur you on, pushing you to test your own limits. Learning to tolerate, and then embrace, discomfort is the foundation for change, for individuals and businesses alike. Becoming comfortable with discomfort won’t just make us more resilient and more successful, however we define success. It will also make us happier.

How What We Avoid Is What We Need

The Beauty of Discomfort

The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives. Weaving together the latest research with in-depth profiles of innovators from around the world, Lang explores how to harness and develop the power of curiosity. She reveals how a major retailer set out to discover what really makes men happy—and was stunned by the results. She finds out why, at one particular hospital, nurses think it’s better if they don’t wash their hands. She learns why the most common methods of brainstorming don’t actually work and discovers a new soccer ball that could change the world. A book that challenges conventional wisdom and offers practical, inspiring advice, The Power of Why shows how it’s possible to reignite your innate curiosity and overcome long-standing barriers—leaving you more creative, productive and fulfilled in your job and happier in your relationships.

Simple Questions That Lead to Success

The Power Of Why

The groundbreaking new book from the bestselling author of The Power of Why Most of us don’t like pushing ourselves too hard, admitting we don’t know or stretching too far outside of our comfort zone. But embracing discomfort is an important tool for success. It’s a secret known by everyone from ballroom dancers to stand-up comics to the Marines. Discomfort is not the same as fear or anxiety, and, more important, knowing how to take advantage of discomfort is not an innate ability—but it’s something that we all can learn. The Beauty of Discomfort draws on cutting-edge neuroscience and provides examples and strategies from all over the world to help you become more creative, more innovative and more effective in your work and life.

Amanda Lang

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