Amy Wilkinson

In a book culled from detailed interviews with more than 200 top entrepreneurs—including the founders of eBay, Tesla Motors, SpaceX, LinkedIn and Spanx—the author describes the six essential proficiencies required to turn small ideas into big, successful businesses.

The Six Essential Skills of Extraordinary Entrepreneurs

The Creator's Code

Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on. The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.

Holly Martin

Gina Buckle

Megan Dunn

Zenab Anwar

Amy Betteridge

Srishti Verma

Lauren Spokes

Aimee Spence

Shona Smith

Shriya Ruparelia

Adam J. Robson

Georgia Preece

Phoebe Singer

Daisy Moon

Niamh Madden

Caitlin Lewis

Shakira Kumar

Hannah Lawson

Phoebe Gunton

Juliette Flach

Class of 2020

A lot of people know a lot of stuff, and most of us don't get to share the best bits with other people. So this book gets together twenty-one recent graduates to share something they think you should know. Among other things you can learn: Why you should care about Japan's ageing population How a baby is made (after the fun bit) How the English and Scottish dealt with 'witches' Why we should think about disasters a bit differently How performance analysis works in sport Our editors graduated from university in 2008, during the last once in a lifetime financial armageddon. The idea behind this book was to allow recent graduates (who are hitting the real world a full twelve years after it went wrong last time) an opportunity to do something interesting with their time. Our experience tells us the next few years’ worth of graduates will spend a long time being called lazy and stupid for the crime of being born about twenty-one years before it all went pear-shaped. So, for our authors, at least, they will have something to point at that they have achieved to disprove that. But mostly we just wanted to get together twenty-one chapters worth of stuff we didn’t know before.

Shared Knowledge

Amy Wilkinson

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