Ana M. Moreno

Jose C. Casillas

Francisco J. Acedo

Many of the large multinational firms that dominate world markets were family firms, and many of them continue to be. This title shows that family firms have always been active agents in the global economy. It features practical examples and case studies of multinational family firms.

International Entrepreneurship in Family Businesses

Natalia Juristo

Basics of Software Engineering Experimentation is a practical guide to experimentation in a field which has long been underpinned by suppositions, assumptions, speculations and beliefs. It demonstrates to software engineers how Experimental Design and Analysis can be used to validate their beliefs and ideas. The book does not assume its readers have an in-depth knowledge of mathematics, specifying the conceptual essence of the techniques to use in the design and analysis of experiments and keeping the mathematical calculations clear and simple. Basics of Software Engineering Experimentation is practically oriented and is specially written for software engineers, all the examples being based on real and fictitious software engineering experiments.

Ana M. Moreno

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