Andreas Bernard

Before skyscrapers forever transformed the landscape of the modern metropolis, the conveyance that made them possible had to be created. Invented in New York in the 1850s, the elevator became an urban fact of life on both sides of the Atlantic by the early twentieth century. While it may at first glance seem a modest innovation, it had wide-ranging effects, from fundamentally restructuring building design to reinforcing social class hierarchies by moving luxury apartments to upper levels, previously the domain of the lower classes. The cramped elevator cabin itself served as a reflection of life in modern growing cities, as a space of simultaneous intimacy and anonymity, constantly in motion. In this elegant and fascinating book, Andreas Bernard explores how the appearance of this new element changed notions of verticality and urban space. Transforming such landmarks as the Waldorf-Astoria and Ritz Tower in New York, he traces how the elevator quickly took hold in large American cities while gaining much slower acceptance in European cities like Paris and Berlin. Combining technological and architectural history with the literary and cinematic, Bernard opens up new ways of looking at the elevator--as a secular confessional when stalled between floors or as a recurring space in which couples fall in love. Rising upwards through modernity, Lifted takes the reader on a compelling ride through the history of the elevator.

A Cultural History of the Elevator

Lifted

Matthias Koch

Martina Leeker

Making available massive amounts of data that are generated, distributed, and modeled, digital media provide us with the possibility of abundant information and knowledge. This possibility has been attracting various scenarios in which technology either eliminates non-knowledge or plants it deep within contemporary cultures through the universal power and opacity of algorithms. This volume comprises contributions from media studies, literary studies, sociology, ethnography, anthropology, and philosophy to discuss non-knowledge as an important concept for understanding contemporary digital cultures.

Non-Knowledge and Digital Cultures

This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.

Theory of the Hashtag

Before skyscrapers forever transformed the landscape of the modern metropolis, the conveyance that made them possible had to be created. Invented in New York in the 1850s, the elevator became an urban fact of life on both sides of the Atlantic by the early twentieth century. While it may at first glance seem a modest innovation, it had wide-ranging effects, from fundamentally restructuring building design to reinforcing social class hierarchies by moving luxury apartments to upper levels, previously the domain of the lower classes. The cramped elevator cabin itself served as a reflection of life in modern growing cities, as a space of simultaneous intimacy and anonymity, constantly in motion. In this elegant and fascinating book, Andreas Bernard explores how the appearance of this new element changed notions of verticality and urban space. Transforming such landmarks as the Waldorf-Astoria and Ritz Tower in New York, he traces how the elevator quickly took hold in large American cities while gaining much slower acceptance in European cities like Paris and Berlin. Combining technological and architectural history with the literary and cinematic, Bernard opens up new ways of looking at the elevator--as a secular confessional when stalled between floors or as a recurring space in which couples fall in love. Rising upwards through modernity, Lifted takes the reader on a compelling ride through the history of the elevator. Andreas Bernard is editor of Suddeutsche Zeitung, Germany's largest daily newspaper. He received his Ph.D. in Cultural Sciences from the Bauhaus University Weimar, and teaches cultural studies in Berlin and Lucerne, Switzerland.

Andreas Bernard

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