Andreas Jungherr

Harald Schoen

Das Internet ist aus Wahlkämpfen in vielen Ländern kaum mehr wegzudenken. Politiker und Kampagnenstäbe setzen das Internet als Wahlkampfinstrument ein. Bürger nutzen das Internet, um sich über Politik zu informieren oder in das politische Geschehen einzugreifen. Obwohl das Internet zum Kampagnenalltag gehört, herrscht vielerorts noch Unsicherheit über Einsatzmöglichkeiten und Wirkungen des Internets in Wahlkämpfen. Der vorliegende Band stellt daher kompakt den aktuellen Stand der Forschung zur Nutzung, Bedeutung und Wirkung des Internets in Wahlkampagnen in den USA und in Deutschland dar. So trägt er zu einem fundierten Verständnis von Wahlkämpfen im Internetzeitalter bei.​

Konzepte, Wirkungen und Kampagnenfunktionen

Das Internet in Wahlkämpfen

Ralph Schroeder

Digital technologies have changed the public arena, but there is little scholarly consensus about how they have done so. This Element lays out a new framework for the digitally mediated public arena by identifying structural changes and continuities with the pre-digital era. It examines three country cases – the United States, Germany, and China. In these countries and elsewhere, the emergence of new infrastructures such as search engines and social media platforms increasingly mediate and govern the visibility and reach of information, and thus reconfigure the transmission belt between citizens and political elites. This shift requires a rethinking of the workings and dysfunctions of the contemporary public arena and ways to improve it.

Digital Transformations of the Public Arena

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

The Role of Twitter Messages in Social Science Research

Analyzing Political Communication with Digital Trace Data

Gonzalo Rivero

Daniel Gayo-Avello

Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.

Andreas Jungherr

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