David Wengrow

Andrew Bevan

Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.

Cultures of Commodity Branding

Reader in Comparative Archaeology David Wengrow

James Conolly

Mediterranean landscape ecology, island cultures and long-term human history have all emerged as major research agendas over the past half-century, engaging large swathes of the social and natural sciences. This book brings these traditions together in considering Antikythera, a tiny island perched on the edge of the Aegean and Ionian seas, over the full course of its human history. Small islands are particularly interesting because their human, plant and animal populations often experience abrupt demographic changes, including periods of near-complete abandonment and recolonization, and Antikythera proves to be one of the best-documented examples of these shifts over time. Small islands also play eccentric but revealing roles in wider social, economic and political networks, serving as places for refugees, hunters, modern eco-tourists, political exiles, hermits and pirates. Antikythera is a rare case of an island that has been investigated in its entirety from several systematic fieldwork and disciplinary perspectives, not least of which is an intensive archaeological survey. The authors use the resulting evidence to offer a unique vantage on settlement and land use histories.

Antikythera in Long-Term Perspective

Mediterranean Islands, Fragile Communities and Persistent Landscapes

The societies that developed in the eastern Mediterranean during the Bronze Age produced the most prolific and diverse range of stone vessel traditions known at any time or anywhere in the world. Stone vessels are therefore a key class of artefact in the early history of this region. As a form of archaeological evidence, they offer important analytical advantages over other artefact types - virtual indestructibility, a wide range of functions and values, huge variety in manufacturing traditions, as well as the subtractive character of stone and its rich potential for geological provenancing. In this 2007 book, Andrew Bevan considers individual stone vessel industries in great detail. He also offers a highly comparative and value-led perspective on production, consumption and exchange logics throughout the eastern Mediterranean over a period of two millennia during the Bronze Age (ca.3000–1200 BC).

Andrew Bevan

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