Andy Law

Open Minds

Advertising has always had a clear objective: to promote the sales of a product or service. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising ompanies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

Creative4Cast

How St. Luke's Became "the Ad Agency to End All Ad Agencies"

Creative Company

Horace’s book of Sermones (also called Satires) was his first published work. Rather than a collection of satirical sideswipes, as the genre might have dictated, the book is a wiry, tight, muscular, interlaced hexameter artwork of enormous originality and as far removed from the legacy of satirical writing he inherited as one can imagine. It is the work of a 29-year-old grappling with issues of personal and poetic identity during one of the most important and pivotal times in European history. Geographically, socially and genetically an outsider, Horace earned himself a seat at Rome’s top creative table, close to the heart of the political engine that was to change Rome forever. His book details a transformational journey from ‘nobody’ to ‘somebody’, and is a simultaneous invention of poet and reinvention of poetic genre. Horace’s Sermones have floated in and out of fashion ever since they first appeared, regularly eclipsed by his Odes. Today, rehabilitated, they find space in the higher levels of the school curriculum. This book provides unique insights and will be of interest to all classicists, as well as students studying core influences on European literature.

A Translation and Interpretation of Horace’s Sermones, Book I

Graham McNeill

David Chart

Green Ronin

Steve Darlington

Detailing the land of Kislev in lavish detail, this book presents both the people and the places of the Ice Queen's realm. Inside you will find Kislev careers and creatures as well the secrets of Ice Magic revealed for the first time.

A Guide to Kislev

Realm of the Ice Queen

The story of St Luke's, a creative communications company that through sheer inventiveness chose to change the very "DNA" of business. Turning its back on conventional business life, the company sought to make work more enriching, challenging, interesting and rewarding for everyone in it.

Andy Law

About

Books

Join the club