Anne Janzer

Subscription Marketing

We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Strategies for Nurturing Customers in a World of Churn

Lisa Goldman

Kate Purmal

What s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors work, "The Moonshot Effect"steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan."The Moonshot Effect"is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis.With Lisa and Kate as your guides, you'll be ready to launch your own moonshot. Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers."

Disrupting Business As Usual

The Moonshot Effect

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include - Crafting effective subject lines - Writing emails that people respond to - Protecting yourself from accidental misfires Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits.

33 Ways Not to Screw Up Your Business Emails

What Works and Why

Writing to Be Understood

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include: Crafting effective subject lines Writing emails that people respond to Protecting yourself from accidental misfires Whether you're just starting in your career or are adjusting to a newly remote and virtual workplace, you'll find valuable advice and tips you can put into practice right away.

What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Get the ideas out of your head and into the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you’re an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment: • Clarity about your message, your audience, and your vision for the work • Confidence in your expertise, authority, and ability to write the book • Commitment to see the book through to publication and spread the word beyond If you’re looking for a quick-and-easy recipe or a promise of a best-seller, you won’t find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books. Many authors report that they wish they’d written their books sooner. What are you waiting for?

Write a Book That Makes a Difference

Get the Word Out

What’s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis. With Lisa and Kate as your guides, you'll be ready to launch your own moonshot. Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.

Disrupting Business as Usual

Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.

Getting Your Brain in Gear

The Writer's Process

The Secrets of Business Writing Success If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. This book covers the business communication skills no one teaches you in writing class: How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe most efficient way to approach revisionHow to set up your projects to sail through reviews and approvals The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content that fuels your career success.

A Guide to Getting the Job Done

The Workplace Writer's Process

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Anne Janzer

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