Anne-Laure Le Cunff

How to Live Freely in a Goal-Obsessed World

Tiny Experiments

Are you an indie maker or a solo entrepreneur? Do you struggle get sustained traffic to your products beyond launch day? One of the most powerful decision you can make is to stop hiding behind your products. To get out there, build your personal brand, connect with your audience, and put yourself in a position where YOU own the communication channels with your users Written by an ex-Googler and Msc of Applied Neuroscience candidate, this practical guide contains: 80+ pages of actionable marketing tactics that require NO BUDGET to implement Proven techniques to get in the press and speak at events, even if you're not the founder of a funded startup How to build your personal brand as a bootstrapper How to find your tribe and create your own community How to become a reference in your industry And more! About the author: A former Brand Marketing Lead at Google, Anne-Laure Le Cunff uses marketing and neuroscience to provide indie makers with personal branding advice, so they can authentically grow their audience. She holds a MSc in Marketing and is a MSc of Applied Neuroscience candidate at King's College in London. Her work has been featured in WIRED, Forbes, and more.

An Indie Maker's Guide to Personal Branding

Make & Shine

'A compelling new take on a timeless concern' CAL NEWPORT'I loved this profound, practical and generous book' OLIVER BURKEMAN'A paradigm-shifting exploration of how to apply the techniques of science to modern life' TIAGO FORTE'One of the best productivity books that I've read' RYDER CARROLLWe're told productivity is all about single-minded focus, hard grind and big goals. Deviating from the linear path means failure. The problem: it's not true. In this transformative book, neuroscientist and entrepreneur Anne-Laure Le Cunff reveals the easier, proven method to achieve our ambitions: an experimental mindset. Ditching out-dated notions of chasing success, she demonstrates the joyful power of 'tiny experiments' in which goals are discovered, pursued and adapted on your own terms. Rooted in science and real-world success stories, Tiny Experiments is packed with tools to help you break free from limiting beliefs, harness the power of imperfection and apply your curiosity - to create a meaningful, productive life in an ever-changing world.

Create a Life of Discovery to Think Better, Work Smarter and Live Happier

Una guía que transformará tu manera de abordar las metas, la creatividad y la vida misma. «Microexperimentos es un texto optimista y convincente que propone una mentalidad experimental: en lugar de perseguir objetivos lineales hacia metas arbitrarias, ¿por qué no ensayar, seguir tu curiosidad y aprender de aciertos y errores?». --Kiko Llaneras, autor de Piensa claro y periodista de El País «Dejar que la curiosidad nos guíe, tomar buena nota de nuestros intereses en cada momento y plantearnos la vida como una serie de pequeños experimentos cotidianos es, precisamente, lo que defiende Anne-Laure Le Cunff en su libro Microexperimentos». --Delia Rodríguez, El País La vida no es lineal, pero nos empeñamos en fijarnos metas lineales: títulos universitarios de cuatro años, planes de carrera a diez años, hipotecas de treinta años. ¿Y si pensáramos en la vida como en un gran campo de juego para la experimentación? La neurocientífica y emprendedora Anne-Laure Le Cunff propone desarrollar una mentalidad experimental para convertir los desafíos en autoconocimiento y la incertidumbre en oportunidad. Este libro demuestra el potencial de los microexperimentos para cambiar el modelo lineal del éxito por un modelo circular de crecimiento, en el que los objetivos se descubren, se persiguen y se adaptan a tus propios términos. Esta es una guía para: * Descubrir tus verdaderas aspiraciones a través de pequeños experimentos personales. * Desmontar creencias dañinas sobre el éxito que te han mantenido estancado. * Atreverte a tomar decisiones fieles a tus propios anhelos. * Dejar de buscar tu propósito y empezar, simplemente, a vivir. Basado en las investigaciones científicas más recientes y en historias reales de éxito, Microexperimentos es una guía para reavivar la curiosidad y la motivación en un mundo ruidoso, acelerado y desmotivado. ENGLISH DESCRIPTION A guide that will transform your approach to goals, creativity, and life itself. "Microexperiments is an optimistic and compelling text that proposes an experimental mindset: instead of pursuing linear goals towards arbitrary targets, why not experiment, follow your curiosity, and learn from successes and failures?" --Kiko Llaneras, author of Think Clearly and journalist at El País "Letting curiosity guide us, taking good note of our interests at each moment, and considering life as a series of small daily experiments is precisely what Anne-Laure Le Cunff advocates in her book Microexperiments." --Delia Rodríguez, El País Life is not linear, but we insist on setting linear goals: four-year university degrees, ten-year career plans, thirty-year mortgages. What if we thought of life as a great playground for experimentation? Neuroscientist and entrepreneur Anne-Laure Le Cunff proposes developing an experimental mindset to turn challenges into self-knowledge and uncertainty into opportunity. This book demonstrates the potential of microexperiments to change the linear model of success to a circular model of growth, where goals are discovered, pursued, and adapted on your own terms. This is a guide to: Discover your true aspirations through small personal experiments. Dismantle harmful beliefs about success that have kept you stuck. Dare to make decisions true to your own desires. Stop searching for your purpose and start simply living. Based on the latest scientific research and real success stories, Microexperiments is a guide to rekindle curiosity and motivation in a noisy, fast-paced, and demotivated world.

Anne-Laure Le Cunff

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