Anthony Garcia

Mike Lydon

Begins with an in-depth history of the Tactical Urbanism movement and its place among other social, political, and urban planning trends. With a detailed set of case studies that demonstrate the breadth and scalability of tactical urbanism interventions, this book provides a detailed toolkit for conceiving, planning, and carrying out projects.

Short-term Action for Long-term Change

Tactical Urbanism

Longing, Loving and Belonging

Alien Expatriates

This story discloses the future impact and repression by both the Corporate Elite and Artificial Intelligence on humankind and the societal implication of the future battle with the Anointed One, an earthborn leader foretold with the knowledge of the Essene community. The arrival of the Anointed One will recognize the historic Christian influence and acknowledge this relationship as the Continuum. Increasingly, more is being written on AI as a certain panic and realization of loss of the control of human endeavors, selfish align with a Corporate Elite that seeks to remain persons of faith from our future decision making. The Anointed One will lead the person's of genuine faith to counter AI and the decay of moral values early in the twenty-first century. It is of the connection of the history of cryptic Jews from the Portal of Light insight to the Dead Sea Scroll discoveries in Judea written by the Essene community inscribed prior to the first century BCE

It was Foretold--Are We Listening?

Artificial Intelligence and the New Messiah

Jeffrey Eisenberg

Bryan Eisenberg

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing. By using Buyer Legends in your organization you will: Improve communications - Your whole team will see and understand both the bigger picture and the important details Improve execution - You will turn big directives into purposeful and more effective actions Improve testing. You will understand how to plan and implement more effective and impactful tests Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts. Wouldn't you like to have an edge in turning your brand into a legend? "Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues." Paul Jeszenszky Head of Global B2B Digital Marketing Center of Excellence, Google "The most clear-headed and useful guide ever for developing relevant and resonant stories about your business." Jay Baer President, Convince & Convert "Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination." Dennis Goedegebuure Head of Global SEO, Airbnb"

The Executive Storyteller's Guide

Buyer Legends

Anthony Garcia

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