Anthony Hernandez

Combining anthropology, business, psychology, religion, and common sense, this guide helps readers learn to trust their instincts--their heart, not their head--and use their instincts to the best advantage.

Using Primal Instincts for Personal & Business Success

The Enlightened Savage

Ralph Rugoff

"Anthony Hernandez's Pictures for Rome (1998-99), made while he was a fellow at the American Academy, make no reference to any iconic images of that historic city and its famous edifices. Instead, these elegantly disturbing color photographs examine what could be considered a series of unofficial urban monuments composed from the distressed architectural elements and detritus found inside abandoned buildings. It may seem like an exaggeration to speak of the monumental aspect of such lost and lowly artifacts, but Hernandez's photographs prompt us to view the things he shows us with fascination, deference, and even, on occasion, awe...."--Ralph Rugoff

Pictures for Rome

Jay Conrad Levinson

THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer Service . Management . Sales . Productivity . & much more... If you're in business or thinking of going into business, then you owe it to yourself to read this book and put the advice it contains to work for you. ABOUT THE AUTHORS Jay Conrad Levinson is the father of the worldwide Guerrilla Marketing revolution with over 14 million Guerrilla books published in 42 languages sold around the world. Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.

52 Weeks of Marketing & Management Wisdom

Guerrilla Marketing Success Secrets

Rodeo Drive, 1984 is a series of 41 images of shoppers on Beverly Hills' infamous shopping highway. The subjects appear caught unaware, glancing up as they walk, or daydreaming as they wait to be served in its commercial landscape of shops and restaurants. Anthony Hernandez poses as a dispassionate observer, recording the big hair, wide shoulders and cinched waists of the 1980's in sunlit photographs.

Anthony Hernandez

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