Arvind Singhal

Lucia Dura

Some girls in conflict-ridden Northern Uganda resort to transactional sex to have a mat to sleep on at night. And with the prospect of earning more money in a day than their parents might make in a month, many girls in East Java, Indonesia fall into work in the sex industry. Children face sexual exploitation worldwide, especially when they have little support to avoid them, have few skills that give them options, and little sense of their own value and possible alternative futures. The Positive Deviance approach to social change finds solutions to common problems in the behaviors of positive outliers-those who defy the worst odds in the face of seemingly intractable problems and present social proof that local and actionable solutions to those problems are equally available to their peers. This monograph documents two child protection projects implemented by Save the Children using the Positive Deviance approach.

Using the Positive Deviance Approach in Uganda and Indonesia

Protecting Children from Exploitation and Trafficking

James W Dearing

This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931-2004), a pioneering and distinguished teacher— scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers’ curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers’ life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

A Journey With Ev Rogers

Communication of Innovations

Gary L. Kreps

Do Kyun Kim

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices

Strategies for Developing Global Health Programs

Health Communication

Everett Rogers

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

A Communication Strategy for Social Change

Entertainment-Education

Everett M. Rogers

Michael J. Cody

Miguel Sabido

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Arvind Singhal

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