Auden Schendler

In this witty and contrarian book, Schendler, a sustainable business foot-soldier with 15 year's worth of experience, gives a peek under the hood of the green movement. He illuminates the path toward sustainability.

Hard Truths from the Front Lines of the Sustainability Revolution

Getting Green Done

A firsthand, trench-view story of the failure of the modern environmental movement--and an inspiring prescription for change.

Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism.

The problem is, none of this--whether individual efforts or corporate sustainability tactics--will make a dent in solving the civilizational threat of climate change. We only pretend it will, at our peril.

As sustainability veteran Auden Schendler argues in this provocative, powerful book, we're living a big green lie. The hard truth is that much of the modern environmental road map could have been written by the fossil fuel industry specifically to avoid disrupting the status quo. We have become somehow complicit.

But there is another truth: while ineffective or duplicitous environmentalism has become standard practice, we all have friends and family we love and care about, whose future depends on solving the problem of climate change. Conscience tells us we have an obligation to repair the world. How can our common dreams be so at odds with our daily practice? And how might we meld our spirit and our passion to create a better future?

Schendler meets this profound contradiction head-on--with a bracing critique, moving personal stories of parenthood and service, and innovative, real-world methods to tackle climate change at the corporate, community, and individual levels.

Terrible Beauty is a unique and inspiring call for a new environmentalism, showing us that the key to saving the planet is to tap into our own humanity.

Auden Schendler

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