Robert Mason

Barry Evans

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Creating and Operating Customer Focused Supply Networks

Marketing and Logistics Led Organizations

Over the last two decades Tesco has emerged as a dominant player in the UK market and a leading global retailer. The Lean Supply Chain: 2nd Edition explores how Tesco, over the last 20 years or so, has built its business around supply chain excellence. As a mega-retailer, Tesco has learnt to create a balanced supply chain system, supporting suppliers' needs as well as customers' requirements. This perspective, and an ambition to act sustainably, has underpinned a rebuilding of trust in the Tesco brand and a resurgence in commercial fortunes. The first edition of The Lean Supply Chain was highly acclaimed, winning the prestigious Prix des Association 2016, in Les Plumes des Achats & Supply Chain. In this new edition, containing new chapters on Tesco's current strategy, rebuilding trust in the brand and the CSR agenda, the authors chart the principles of lean thinking, customer loyalty and simplicity which were used by Tesco to frame its supply chain strategy. They draw upon their deep knowledge of how the retailer has dealt with challenges and market changes from both academic and practitioner perspectives to provide lessons for other businesses, large or small, who wish to place how they manage their supply chains at the heart of their competitive strategy.

Managing the Challenge at Tesco

The Lean Supply Chain

Explore key lessons from leading global retailer, Tesco, on how organizations can compete through lean thinking and putting customers first.

Barry Evans

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