Beat Schmid

Hannes Werthner

Walter Schertler

A. Min Tjoa

The proceedings of the conference ENTER - International Conference on Information and Communications Technologies in Tourism provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and to explain their functioning, and finally intensify the contact and the communication between researchers, system developers and users. Tourism and leisure industry experiences a fast technological development, however, the different participants in this market are very differently prepared to meet this challange. The general theme of ENTER in 1995 is electronic marketing. This is the background to the discussion presented in this volume, dealing with questions like how an equal and fruitful cooperation for all participants can take place, when one should participate in this development and enter the electronic market, what are the dangers of entering too early or too late, whether the environment is prepared for such a development, and what can be learned from other sectors. The results of this discussion are of interest for scientists, researchers and practitioners in tourism as well as in the computer industry.

Proceedings of the International Conference in Innsbruck, Austria, 1995

Information and Communication Technologies in Tourism

A Min Tjoa

Stefan Klein

For the third time now, experts in tourism from all over the world come to Innsbruck in order to exchange ideas, inform themselves and others about current developments and build a network of personal relations. The main topics of ENTER 96 are business engineering and standardisation, covering a wide area of subjects like the redesign of touristic products and the processes of their production. This covers, however, not only single business processes but also the entire value chain in tourism, ending up in redesign of distribution channel and changing relations among principals, tour operators, travel agents and customers. Standardisation increasingly becomes a prerequisite for interorganisational coordination and cooperation, EDI is slowly being introduced in tourism and Internet related standards like HTML and VRML. will have a major impact on the future development of electronic distribution platforms for services in tourism. As the proceedings underscore, ENTER has been established as an international platform for scientific and practical discourse on Information and Communication Technologies in Tourism. The close interdisciplinary link between technological and economic questions in tourism opens up new, promising threads for applied research and development likewise.

Proceedings of the International Conference in Innsbruck, Austria 1996

Miriam Meckel

Repräsentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jährigen Bestehens des Instituts für Medien- und Kommunikationsmanagement der Universität St. Gallen. Ehemalige und derzeitige Professoren und Projektleiter nehmen Stellung zu den Schwerpunkten: das digitale Medium, Medienwirtschaft, Kommunikationsmanagement sowie Medien für die Kommunikation.

Beiträge aus 10 Jahren =mcminstitute

Kommunikationsmanagement im Wandel

Beat Schmid

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