Matthew Reason

Ben Walmsley

Lynne Conner

Katya Johanson

The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

Routledge Companion to Audiences and the Performing Arts

Michelle Wright

Emilee Simmons

The need for effective fundraising in the arts has never been more acute. Specialist yet accessible, Fundraising in the Creative and Cultural Industries is designed to provide strategic and practical support to individuals needing to lead or develop fundraising in their organisations. Part One explores theories of leadership and change, as well as managing fundraising in a crisis, most notably the impact of COVID-19 on cultural organisations globally. It introduces readers to specific academic frameworks and concepts from arts management, business and entrepreneurship studies – which readers can use to analyse their own situations – and provides insight via real-world case studies. Part Two explores the practical application of fundraising. Readers can begin their journey to becoming a fundraising expert, starting from the basics of fundraising to a broad understanding of the different means and channels through which income can be raised for arts and cultural organisations. This book is a practical and accessible guide to exploring current fundraising thinking, enabling the reader to develop their own fundraising expertise and to embed knowledge and practice into their own organisations. The fundraising experience from industry pioneers sets this book apart and will inspire readers to achieve their own ambitious goals.

Leading Effective Fundraising Strategies

Fundraising in the Creative and Cultural Industries

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Ben Walmsley

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