Benjamin Lorr

"In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: The secrets of Trader Joe's success from Trader Joe himself Why truckers call their job "sharecropping on wheels" What it takes for a product to earn certification labels like "organic" and "fair trade" The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein"--

The Dark Miracle of the American Supermarket

The Secret Life of Groceries

Traces the author's journey through the world of competitive yoga, documenting his fantastical encounters with athletic prodigies, celebrities and hucksters while visiting studios throughout the country and while competing at the elite National Yoga Asana Championship. 25,000 first printing.

Hell-Bent: Obsession, Pain, and the Search for Something Like Transcendence in Competitive Yoga

Hell-Bent explores the fascinating, often surreal world of Bikram Yoga, a style taught to millions by a very living guru, Bikram Choudhury. Bikram Yoga is distinguished from more 'conventional' forms by the extreme heat it is practised in, an overt, almost masochistic focus on pain, and the rabid materialism of its founder. It is also distinguished by impressive results - sport stars such as David Beckham and Andy Murray swear by it, while body-conscious supermodels rave about its benefits, and even Prince Harry is rumoured to be a fan. Benjamin Lorr walked into his first yoga studio on a whim, overweight and curious, and quickly found the yoga reinventing his life. He was content to slim down and tone up until a run-in with a competitive yoga champion convinced him to take his practice to the next level: to train for the national championship. So begins a journey into the strange, amazing world of competitive yoga. Populated by athletic prodigies, wide-eyed celebrities, medical miracles, and predatory hucksters, Hell-Bent follows Lorr as he grapples with his new obsession: researching the health claims and history, humanising its maniacal guru, and eventually stepping on stage at the National Asana Championship to compete for glory. The culmination of two years of research, featuring hundreds of interviews with yogis, scientists, doctors and scholars, Hell-Bent is a wild exploration. A look at the science behind a controversial practice, a story of greed and corruption, and a mind-bending tale of personal transformation, it is a book that will not only challenge your conception of yoga, but change the way you view the fragile, inspirational potential of the human body.

Obsession, Pain and the Search for Something Like Transcendence in Bikram Yoga

Hell-Bent

Author Benjamin Lorr wandered into a yoga studio--and fell down a rabbit hole Hell-Bent explores a fascinating, often surreal world at the extremes of American yoga. Benjamin Lorr walked into his first yoga studio on a whim, overweight and curious, and quickly found the yoga reinventing his life. He was studying Bikram Yoga (or "hot yoga") when a run-in with a master and competitive yoga champion led him into an obsessive subculture--a group of yogis for whom eight hours of practice a day in 110- degree heat was just the beginning. So begins a journey. Populated by athletic prodigies, wide-eyed celebrities, legitimate medical miracles, and predatory hucksters, it's a nation-spanning trip--from the jam-packed studios of New York to the athletic performance labs of the University of Oregon to the stage at the National Yoga Asana Championship, where Lorr competes for glory. The culmination of two years of research, and featuring hundreds of interviews with yogis, scientists, doctors, and scholars, Hell-Bent is a wild exploration. A look at the science behind a controversial practice, a story of greed, narcissism, and corruption, and a mind-bending tale of personal transformation, it is a book that will not only challenge your conception of yoga, but will change the way you view the fragile, inspirational limits of the human body itself.

Benjamin Lorr walks into his first yoga studio on a whim, overweight and curious. A run-in with a competitive yoga champion means his simple desire to tone up soon transforms into obsessive training for a national championship. But this is Bikram Yoga, distinguished from more 'conventional' forms by extreme heat, an overt, almost masochistic focus on pain, and the rabid materialism of its founder, the enigmatic Bikram Choudhury. Hell-Bent is a look at the science behind a controversial practice, a story of greed and corruption, and a mind-bending tale of personal transformation that will change the way you view both yoga and the inspirational potential of the human body.

Benjamin Lorr

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