Bob Baker

Do You Know These Nine Timeless Music Marketing Principles? From the author of the "Guerrilla Music Marketing Handbook" ... The business of making, promoting and selling music has changed drastically since the dawn of the 21st Century. (How's that for overstating the obvious?) I've been immersed in music marketing since the early 1990s. I've witnessed, participated in, and written often about the huge shifts that have taken place. I know first-hand how confusing and frustrating it can be to stay on top of everything - all of the new websites, new technologies, and new routes to success. However, from this perspective I've also come to another realization: Hidden among all of these changes are some timeless, irrefutable principles that many musicians, songwriters, managers, publicists, and other music pros have sadly lost sight of. Sure, the tools and tactics evolve. But if you really look under the hood, you'll find several factors that have always powered the link between musicians, self-expression, fans, popularity, and ultimate success as an artist. For the purposes of this book, I am calling these factors "Laws." After decades of intimate involvement with the topic, I consider them to be the foundational, undeniable principles that govern music marketing. These laws were in effect decades ago, they are alive and well today, and they will continue to influence musicians, songwriters, bands, and fans for decades to come. Why obey these laws? In a world filled with ever-changing options, I find it comforting to know there are some things I can always count on. I may not know what the hot new website or app will be six months from now, but I can be certain that when that shiny new thing pops up, I'll have a good idea how to use it. Why? Because I have at my disposal a set of rock-solid principles to guide me. I often use the topic of weight loss to illustrate this point. There have been many times in my life when I've felt confused and overwhelmed about what to eat and how to exercise. There are so many books, programs, experts, and options out there on the subject. The sheer magnitude of choices often keeps me from taking any action whatsoever. Perhaps you've felt the same way at some point in your life. However, years ago I realized a simple, timeless principle related to healthy living that helped me immensely. And I could sum it up in four words: "Eat less, move more." For me, that became my weight-loss "law." Whenever I start to feel frustrated, I come back to this fundamental idea, which practically every weight-loss book, program or diet is built upon. When I stay focused on this underlying law, I maintain my balance and purpose. And that's what I hope these nine irrefutable laws of music marketing do for you - give you a solid set of principles to build your music career upon. With each law, I give you well-known examples and personal stories from my own life in music and marketing. I also give you a short statement in bold text that sums up the main idea of the law. Each chapter ends with a list of ways you can implement the law and put it into practice. The hope these music marketing laws give you the knowledge and clarity you'll need to make major progress with your career as an artist (or as someone who supports an artist as a manager, publicist, producer, or agent). One final thing about these music marketing laws No one will arrest you or fine you if you disobey them. However, if you seriously use these laws as a set of guiding principles, I truly believe you'll find yourself with more exposure, more fans, more sales, and you'll make more of an impact with your music. Scroll up and click the Buy Now button! To your success! -Bob

How the Most Successful Acts Promote Themselves, Attract Fans, and Ensure Their Long-Term Success

The 9 Irrefutable Laws of Music Marketing

Graham Marks

Nick Park

Wallace and Gromit have trouble with a lamb called Shaun and a robot dog called Preston

Wallace & Gromit in Nick Park's A Close Shave

The Official InstallShield for Windows® Installer Developer's Guide explores the Windows Installer Service (WIS) and the industry-leading InstallShield tool for putting this new Windows 2000 feature to work. Written by Bob Baker, an InstallShield insider, this title is a comprehensive, one-volume guide to WIS and the Microsoft policies governing its use. In addition, the book shows you how to build client installations using a simple editing tool or the full-blown InstallShield for Windows Installer commercial package. An accompanying CD includes a fully functional evaluation copy of InstallShield for Windows Installer version 1.52.

The Official InstallShield for Windows Installer Developer's Guide

Tony Kushner

Canadian Stage Theatre Archives (University of Guelph)

Canadian Stage Company

Millenium Approaches

Angels in America, Part I

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

129 Free and Low-cost Strategies to Promote and Sell Your Music on the Internet

Guerrilla Music Marketing Online

Perestroika

Angels in America, Part II

Welcome to a little book filled with powerful ideas for creative people like you! If you're a musician, writer, visual artist, actor, designer, chef, performer, or any other type of creative entrepreneur, you'll find a feast of bite-sized principles in this book. These are the nuggets of wisdom that the most successful creative people embrace. You'd do well to incorporate them into your own life. Section 1 covers best practices related to the creative process and the internal issues that most artists confront. Section 2 offers ways to share, promote, and sell your creative output, as well as grow a fan base. Pick up this resource whenever you need inspiration or a fresh idea. Praise for The Passion Principles: "An empowering book of actionable insights for artists of all types. Use these ideas to jump-start your creativity and do what you love with fun, passion, and authenticity." -Sheri Fink, inspirational speaker and #1 best-selling children's author "These easily digestible, fast-paced, and inspiring principles spur me on to be my most creative self. Bob's enthusiasm is undeniable and his advice is right on." -Emily A. Filmore, co-author of Conversations With God for Parents with Neale Donald Walsch "Of all the inspiring ways Bob Baker shares to help us move forward with passion, this one nails it!" -Linda C. Senn, author of Your Pocket Divorce Guide and The Many Faces of Journaling If you like ... "Big Magic" by Elizabeth Gilbert "The Artist's Way" by Julia Cameron "Steal Like an Artist" or "Show Your Work" by Austin Kleon "The War of Art" or "Turning Pro" by Steven Pressfield ... you'll LOVE The Passion Principles: 101 Ways to Express Your Creativity and Share It With the World Order a copy for yourself or a creative loved one today!

101 Ways to Express Your Creativity and Share It With the World

The Passion Principles

Nathaniel Montague

Magnificent Montague

Presents the memoirs of the African American disc jockey, poet, producer, and radio station owner.

The Autobiography of Magnificent Montague

Burn, Baby! Burn!

'The Artist's Way' meets 'The War of Art' for a new generation! ATTN: Musicians, Writers, Visual Artists, and Anyone Who Wants to Make a Difference or Build a Career in the Arts ... Could you use a kick in the pants to jump-start your creative calling? Or do you know someone who is gifted at their craft but too fearful or hesitant to pursue it? "The Empowered Artist" is a call to action and a rallying cry for you to step into your greatness. What you'll get in this book is a big dose of reality checks, empowering attitudes, shifting perspectives, powerful mindsets, and nitty-gritty details on the real work you need to do to make a difference (and make a living) with your talents and know-how. The reason so many struggle with creative ambitions is because they lack these rock-bottom principles. To truly thrive in the arts you must install these big picture ideals into your creative DNA. That's what this book is: a transfusion of success principles for modern day artists. "Many people die with their music still in them. Don't let that be said of you. In this delightful book, Bob shows you how to tap into the 'music' that only you are prepared to share with the world." -Dan Miller, New York Times best-selling author of 48 Days to the Work You Love "Every creative person needs this book. If you want to live a rich, creative life, The Empowered Artist is a must-read. Bob can show you the way. Learn how to pursue the work you were born to do." -Jeff Goins, best-selling author of The Art of Work Every section ends with a Call to Action - an affirmative step you can take to tell yourself (and the world) that you mean business, that you are here to make your creative mark. The world needs you and the gifts that only you are uniquely qualified to deliver. We need you to live up to your potential, to shine your light, to step into your greatness. That's why I wrote this book. I'm tired of creative people being treated like second-class citizens (by themselves and others), when the truth is ... We are the ones who create the culture, innovation, and new ideas that humanity needs now more than ever. Here's a list of the topics you'll find in "The Empowered Artist": - The Foundation: Ten Guiding Principles You Should Internalize to Become an Empowered Artist - The Launching Pad: Essential Elements for Kicking Your Art Activities Into Overdrive - Creativity Career Killers: The Top Ten Misguided Notions That May Be Holding You Back - Supercharged Empowerment: Seven Secrets to Living a Fulfilling Life in the Arts - Turning Pro: The Essential Skills You Must Develop to a Become Self-Actualized Creative Entrepreneur To clarify, my motivation in writing this book isn't just to make a few musicians, writers, and painters feel good about themselves. That's thinking too small. My vision is to change the world! Are you with me? "Full of practical information and timeless wisdom, The Empowered Artist offers a powerful foundation for anyone who is ready to commit to their creative passion and vision." -Flora Bowley, author of Brave Intuitive Painting "I have followed Bob Baker and his work for decades. He is a multifaceted visionary. The Empowered Artist is a powerful culmination of what he has taught artists for decades. If you want to learn how to live a rich, creative and rewarding life, get this book." -Barney Davey, publisher of Art Marketing News and author of Guerrilla Marketing for Artists Scroll up and order this inspiring book now!

A Call to Action for Musicians, Writers, Visual Artists, and Anyone Who Wants to Make a Difference with Their Creativity

The Empowered Artist

I consider each more than a poem and more a story in itself. The things that give me inspiration vary from a true life experience to something I see on the side of the road. As we all travel through life we encounter happiness and sorrow but through each we become a stronger wiser person. We all go through the same good times and rough times in life and hopefully a page in this book whether a poem or a photo will be just what you need at that time to help you through. So live your life to the fullest and understand that our life path is already in place and just waiting for us to take the next step. EXCERPT: Little Towns Die I love to drive the back roads throughout this land But there is one thing I notice time and time again Every small town is full of the stores that are closed There are no longer small stores to buy shoes and clothes The bicycle shop and lunch counter are no longer there Just empty buildings with broken glass everywhere The new four lane highway was built around this small town Then after this happened these small stores were left to drown Kids no longer ride bikes Saturday downtown to the show They have no reason to even go to town anymore you know Everything is bought online or out at the new big box store Walking on the towns crowded streets will happen no more As I slowly drove around this deserted little town I wanted to cry Because so much is lost when we let these little towns die From My World To Yours, Bob Baker

Kristen Callihan

About

Books

Join the club