John David Mann

Bob Burg

A business parable in the tradition of The One Minute Manager explains how to achieve professional success and personal fulfillment by prioritizing the needs of others, in an inspirational tale that introduces a young protagonist to five business principles as imparted by a series of mysterious teachers.

A Little Story about a Powerful Business Idea

The Go-giver

Builds on the principles introduced in "The Go-Giver" to explain how to apply the author's philosophies to real-world situations, covering such practices as creating value, building trusting relationships and enabling quality service.

Go-givers Sell More

The best-selling authors of The Go-Giver present a business parable about leadership and the impact of positive persuasion that explains how to negotiate with employees and executives to enable important business changes.

A Little Story about what Matters Most in Business

It's Not about You

Demonstrates how the art of persuasion can enable win-win results that do not result in influence-damaging coercion tactics, outlining new approaches for building positive, influence-based alliances.

Win People Over Without Manipulation Or Coercion

Adversaries Into Allies

Revised edition of the authors' It's not about you, 2011.

The Go-giver Leader

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities. "If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success." --Tom Hopkins, author of How to Master the Art of Selling "Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere." -- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor "I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder." --Alan Weiss, Ph.D., author Million Dollar Consulting "Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure." --Dottie Walters, author of Speak & Grow Rich "A no-nonsense approach to building your business through relationships." --Jane Applegate, syndicated Los Angeles Times columnist

Endless Referrals, Third Edition

Bob Burg Collection 3 Books Set

'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, publisher, Success magazineBen is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle.In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with the company's top executives, coming back with a new leadership lesson each time. Ben finally learns the critical principle so many people in power fail to grasp: it's not about me, it's about you.Written with a light touch and filled with practical advice, this book will resonate with all who aspire to influential leadership.

A Little Story about What Matters Most in Business

المعطاء 

Presents strategies for negotiating and dealing effectively with people in order to achieve success.

Winning Without Intimidation

The Art of Persuasion

Una fábula moderna acerca de una idea tan antigua como eficaz * Una fábula de negocios en la mejor tradición de ¿Quién se ha llevado mi queso? o El mejor vendedor del mundo * Gran éxito en los Estados Unidos con varias reediciones realizadas. Dar para recibir narra la historia de un joven ambicioso que busca el éxito a cualquier precio, pero cuanto más se esfuerza más lejos está de su meta, por lo que decide buscar consejo y conoce a una persona que se convierte en su mentor. Este le presenta a una serie personas que siempre están pensando en cómo poder dar y aportar valor a la vida de los demás y, sorprendentemente, a cambio reciben el aporte de valor necesario para el propio éxito. Pese a la desconfianza inicial, el joven pronto puede experimentar personalmente el funcionamiento de la extraña causalidad existente entre dar y recibir. Este relato llegará al corazón de los lectores y muestra con gracia y simplicidad una nueva revitalización del antiguo proverbio de "dar para recibir". A pesar del escepticismo inicial que esa postura pueda ocasionar ya que la mayoría de personas se ríe cuando le dicen que el secreto del éxito es dar, los autores también recuerdan que la mayoría de ellas es mucho menos exitosa de lo que desearía ser.

Dar para recibir : el secreto del éxito en los negocios

Last Prospecting Guide You'll Ever Need

The international bestseller with a radically simple message. The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day, desperate to land a big deal at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of �go-givers�: a restaurateur, a CEO, a financial adviser, a broker, and the �Connector� who brought them all together. Pindar�s friends share the Five Laws of Stratospheric Success and teach Joe how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving - putting others� interests first and continually adding value to their lives - leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb �Give and you shall receive.�

A Little Story About a Powerful Business Idea

The Go-Giver

Authors Bob Burg and John David Mann have collected raves for this business parable about a young salesman who is introduced to "go-givers," including a restaurateur, a CEO, a financial advisor, a real-estate broker, and the mysterious "Connector," all of whom impart valuable lessons on successful business strategies.

Shows readers how to network to advance their careers, set up win-win cross promotions, start their own formal networking associations, even soup up customer service. This powerful guide shares carefully cultivated secrets on networking anywhere, utilizing the telephone, remembering names and faces, following up, and communicating one-on-one. "If you are serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success".--Tom Hopkins (How to Master the Art of Selling).

Network Your Everyday Contacts Into Sales

Endless Referrals

Go-giver

“I met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do? With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision. Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic. Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down? Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it. This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.

A Little Story About What Matters Most in Business (Go-Giver, Book 2)

The Go-Giver Leader

Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.

A Little Story About What Matters Most in Business

It's Not About You

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Bob Burg

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