Bob Hoffman

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

Marketers Are from Mars, Consumers Are from New Jersey

101 contrarian Ideas About Advertising

The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.

Getting Beyond the Fleeting Trends, False Goals, and Dreadful Jargon of Contemporary Advertising

The Ad Contrarian

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

How Advertising Went from a Minor Annoyance to a Major Menace

Badmen

The Strange World of Advertising in 101 Delicious Bite-sized Pieces

101 Contrarian Ideas about Advertising

Laughing@Advertising

Advertising For Skeptics

Informal learning can pack quite a punch in terms of boosting workplace performance and efficiency. But what is it, and what can you do to promote informal learning in the workplace? According Bob Hoffman, informal learning is anything that is not recognizable as formal training and performance support, such as organized classes, workshops, individualized instruction, and job aids. In addition, it is just-in-time, contextual, individualized, personal, chunked, and limited in scope; in other words, it's exactly what you need at exactly the moment you need it. Informal Learning describes 13 modes of informal learning, including information gathering, help desk use, and mixed teams. Furthermore, this Infoline presents ways that you can evaluate and promote these modes to fit your organizational context.

Informal Learning

"I was phenomenally lucky, so I will tell our story, will try to tell you something of what happened over there. There have been war books written by other men who were better writers than I—more fitted to place what they saw upon the printed page. But I don't believe a book about America's participation in the war has been written by a man who spent days, weeks and months in intensive fighting at or in front of the front, as my comrades and I did. There is nothing beautiful or particularly glorious about this story. I have told it as well as I could, but have been able to give you only a faint idea of the conditions we encountered during the five worst days any unit of the American army experienced in France—the five days of our battle of Fismette. You could fully appreciate its horrors only if you were there. Never was a group of men harder pressed by superior forces of the enemy, or more ill equipped to fight off those attacks than were we. No artillery support during most of the fighting, no trench mortars, no hand or rifle grenades, just a moderate amount of pistol, rifle and machine gun ammunition. No food, proper medical attention, or the opportunity to bury the dead. Our men in that battle, the handful who held the front of the front lines, covered themselves with undying glory. The telling of this story will give a better idea of what we did in France than have other war books I have seen. It tells the unvarnished truth about how we lived, slept, hiked, fought and died over there. There is another generation of men since those distant days of 1918. If this book does its part in showing them the folly, the uselessness, the tragedy of war, I'll feel well repaid for the time I spent in writing it." -Bob Hoffman This is a 6" by 9" original version, restored and re-formatted edition of Bob Hoffman's 1940 classic. The text remains exactly as written. Visit our website and see our many books at PhysicalCultureBooks.com

Original Version, Restored

I Remember the Last War

Jason A. Deitch

Discover Wellness: How Staying Healthy Can Make You Rich is the ultimate solution to America's health care crisis. A powerful and practical guide focused on fixing the cause of America's crisis: the number of people suffering chronic lifestyle diseases. With over 50% of personal bankruptcies related to medical debt and companies such as Starbucks spending more money on health care than on coffee, America's present health care crisis is making America sick.Discover Wellness solves America's health care crisis not by claiming to cure all disease with the elusive holy grail of medical treatments but by providing common sense, time tested, proven advice for better health through better living.The simple fact is that the ultimate solution to America's health care crisis is to have more people, less sick. The only way to have more people, less sick is to have more people adopt healthier habits. It's as simple as that.Anyone seeking to reduce their risk of emotional, physical and financial bankruptcy will enrich their lives by reading this book.

Bob Hoffman

About

Books

Join the club