Bonnie Siegler

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

This Book Will Teach You How to Get What You Want from Creative People

Dear Client

Helene Stapinski

A True Story of Nazi Escape, Superman, and Marilyn Monroe

American Way

“Clever images of dissent are not a recent phenomenon in the United States. . . . [Signs of Resistance is] visually fascinating. . . . [and] there is bigly wit here, too.” —The Washington Post In hundreds of iconic, smart, angry, clever, unforgettable images, Signs of Resistance chronicles what truly makes America great: citizens unafraid of speaking truth to power. Two hundred and forty images—from British rule and women’s suffrage to the civil rights movement and the Vietnam War; from women’s equality and Black Lives Matter to the actions of our forty-fifth president and the Women’s March—offer an inspiring, optimistic, and visually galvanizing history lesson about the power people have when they take to the streets and stand up for what’s right.

Bonnie Siegler

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