Brad Tolinski

Alan di Perna

The inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art "Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history, musical history, race, politics, business case studies, advertising, and technological discovery." —Daniel Levitin, Wall Street Journal For generations the electric guitar has been an international symbol of freedom, danger, rebellion, and hedonism. In Play It Loud, veteran music journalists Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned. Play It Loud uses twelve landmark guitars—each of them artistic milestones in their own right—to illustrate the conflict and passion the instruments have inspired. It introduces Leo Fender, a man who couldn't play a note but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most significant social movements of the twentieth century are indebted to the guitar: It was an essential element in the fight for racial equality in the entertainment industry; a mirror to the rise of the teenager as social force; a linchpin of punk's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes, Annie Clark (aka St. Vincent), and Dan Auerbach of The Black Keys bringing some of the earliest electric guitar forms back to the limelight. Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai, and dozens more players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution.

An Epic History of the Style, Sound, and Revolution of the Electric Guitar

Play It Loud

Jimmy Page was the leader, mastermind, guitarist and producer of Led Zeppelin, described by Rolling Stone magazine as "the biggest band of the seventies" and "unquestionably one of the most enduring bands in rock history." While there is no shortage of written material out there on Led Zeppelin's legacy, none of the band members have ever written a tell-all book or co-operated with the press or a biographer. For the most part, their exploits are merely the stuff of legend. On the rare occasions that Page has opened his doors to journalists, he has done so with caution. Over the last twenty years, Brad Tolinski, editor-in-chief of Guitar World magazine, has interviewed Page more than any other journalist in the world and by asking incisive questions, he's been able to gain the trust of this greatly misunderstood artist. Sifting through over fifty hours of conversations that touch on everything from the 1960s music scene and his early years as England's top session guitarist working with artists like The Who, The Kinks, and Eric Clapton, to his wild years in Led Zeppelin, and post-Zep projects, Light & Shade will provide readers with the most complete picture of the media-shy guitarist ever published.

Conversations with Jimmy Page

Light and Shade

This “oral autobiography” of Jimmy Page, the intensely private mastermind behind Led Zeppelin—one of the most enduring bands in rock history—is the most complete and revelatory portrait of the legendary guitarist ever published. More than 30 years after disbanding in 1980, Led Zeppelin continues to be celebrated for its artistic achievements, broad musical influence, and commercial success. The band's notorious exploits have been chronicled in bestselling books; yet none of the individual members of the band has penned a memoir nor cooperated to any degree with the press or a biographer. In Light & Shade, Jimmy Page, the band’s most reticent and inscrutable member, opens up to journalist Brad Tolinski, for the first time exploring his remarkable life and musical journey in great depth and intimate detail. Based on extensive interviews conducted with the guitarist/producer over the past 20 years, Light & Shade encompasses Page’s entire career, beginning with his early years as England’s top session guitarist when he worked with artists ranging from Tom Jones, Shirley Bassey, and Burt Bacharach to the Kinks, The Who, and Eric Clapton. Page speaks frankly about his decadent yet immensely creative years in Led Zeppelin, his synergistic relationships with band members Robert Plant, John Bonham, and John Paul Jones, and his notable post-Zeppelin pursuits. While examining every major track recorded by Zeppelin, including “Stairway to Heaven,” “Whole Lotta Love,” and “Kashmir,” Page reflects on the band’s sensational tours, the filming of the concert movie The Song Remains the Same, his fascination with the occult, meeting Elvis Presley, and the making of the rock masterpiece Led Zeppelin IV, about which he offers a complete behind-the-scenes account. Additionally, the book is peppered with “sidebar” chapters that include conversations between Page and other guitar greats, including his childhood friend Jeff Beck and hipster icon Jack White. Through Page’s own words, Light and Shade presents an unprecedented first-person view of one of the most important musicians of our era.

The inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art The electric guitar has long been an international symbol of freedom, beauty, and rebellion. In Play It Loud, veteran music writers Brad Tolinski and Alan di Perna give us the story of this American icon. It’s a story of inventors and mythologizers, of scam artists and prodigies as varied and original as the instruments they spawned. The electric guitar looms large over the twentieth century: as an essential element in advancing racial equality in the entertainment industry, as a mirror to the rise of the teenager as a social force, as a linchpin of the punk rock ethos. And today it has come full circle, with contemporary titans such as Jack White and Annie Clark (known as St. Vincent) bringing back some of the instrument’s earliest sounds. Featuring personal interviews with Les Paul, Keith Richards, Eddie Van Halen, and dozens more players and creators, Play It Loud shows how a group of innovators and misfits transformed an idea into a revolution.

Jeff Kitts

Once again proving its indestructible, eternal appeal, metal is in yet another renaissance, be it the aggressive marriage of rap and metal or the expansive soundscapes of "stoner rock." From the nightmarish theatrics and irresistible hooks of the 9-member band Slipknot to the buzz saw aggression of Korn to the anarchic party vibe of Limp Bizkit, metal continues to change with the times, picking up seemingly disparate styles and making them new again. Guitar World has never failed to offer the best coverage of this enduring and explosive scene, and the collected pieces here are a must for every metal fan.

Guitar World Presents Nu-metal

Chris Gill

Get a completely new look at guitar legend Eddie Van Halen with this groundbreaking oral history, composed of more than fifty hours of interviews with Eddie himself as well as his family, friends, and colleagues. When rock legend Eddie Van Halen died of cancer on October 6, 2020, the entire world seemed to stop and grieve. Since his band Van Halen burst onto the scene with their self-titled debut album in 1978, Eddie had been hailed as an icon not only to fans of rock music and heavy metal, but to performers across all genres and around the world. Van Halen’s debut sounded unlike anything that listeners had heard before and remains a quintessential rock album of the era. Over the course of more than four decades, Eddie gained renown for his innovative guitar playing, and particularly for popularizing the tapping guitar solo technique. Unfortunately for Eddie and his legions of fans, he died before he was ever able to put his life down to paper in his own words, and much of his compelling backstory has remained elusive—until now. In Eruption, music journalists Brad Tolinski and Chris Gill share with fans, new and old alike, a candid, compulsively readable, and definitive oral history of the most influential rock guitarist since Jimi Hendrix. It is based on more than 50+ hours of unreleased interviews they recorded with Eddie Van Halen over the years, most of them conducted at the legendary 5150 studios at Ed’s home in Los Angeles. The heart of Eruption is drawn from these intimate and wide-ranging talks, as well as conversations with family, friends, and colleagues. In addition to discussing his greatest triumphs as a groundbreaking musician, including an unprecedented dive into Van Halen’s masterpiece 1984, the book also takes an unflinching look at Edward’s early struggles as young Dutch immigrant unable to speak the English language, which resulted in lifelong issues with social anxiety and substance abuse. Eruption: Conversations with Eddie Van Halen also examines his brilliance as an inventor who changed the face of guitar manufacturing. As entertaining as it is revealing, Eruption is the closest readers will ever get to hearing Eddie’s side of the story when it comes to his extraordinary life.

Brad Tolinski

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