Brian Burke

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

How Gamification Motivates People to Do Extraordinary Things

Gamify

Stephen Brunt

A Life in Hockey

Burke's Law

Want to invest in real estate but don't have the time? Outsource your investments with passive syndications! Even if you don't have time to be in the trenches, you can still add real estate to your investment portfolio. Syndication deals provide an avenue to invest in real estate without tenants, toilets, or trash--and this comprehensive guide will teach you to invest in private offerings the right way. Syndications are to real estate like mutual funds are to stocks: A typical deal involves multiple investors passively financing a fund, while a manager is responsible for picking the real estate and managing the portfolio. Author Brian Burke, a syndications insider with decades of experience with forming and managing syndication funds, will show you how to evaluate sponsors, opportunities, and offerings so you can pick the right sponsors and achieve the highest odds of a favorable outcome. Inside, you'll learn: How to find real estate syndication investment sponsors--and how to evaluate them to find the best possible opportunities The practical skills you need to understand income, cash flow projections, and investor waterfalls Red flags to look for and tricks that syndication sponsors can play How various debt options affect risk and return The biggest and most common underwriting mistakes that sponsors make The important difference between identified asset syndications and blind pool funds Typical sponsor fees and profit splits The tax implications of syndication investments and how to implement a proper reporting strategy How to measure alignment of interest, judge performance projections, and more!

An Insider's Guide to Investing in Passive Real Estate Syndications

The Hands-Off Investor

#1 NATIONAL BESTSELLER The gruffest man in hockey opens up about the challenges, the feuds, and the tragedies he's fought through. Brian Burke is one of the biggest hockey personalities--no, personalities full-stop--in the media landscape. His brashness makes him a magnet for attention, and he does nothing to shy away from it. Most famous for advocating "pugnacity, truculence, testosterone, and belligerence" during his tenure at the helm of the Maple Leafs, Burke has lived and breathed hockey his whole life. He has been a player, an agent, a league executive, a scout, a Stanley Cup-winning GM, an Olympic GM, and a media analyst. He has worked with Pat Quinn, Gary Bettman, and an array of future Hall of Fame players. No one knows the game better, and no one commands more attention when they open up about it. But there is more to Brian Burke than hockey. He is a graduate of Harvard Law School, and an accomplished businessman with hard-earned lessons that comefrom highly scrutinized decisions made at the helm of multi-million-dollar companies. And despite his brusque persona on camera and in the boardroom, he is nevertheless a father with a story to tell. He lost his youngest son in a car accident, and has had to grapple with that grief, even in the glare of the spotlight. Many Canadians and hockey fans knew Brendan Burke's name already, because his father had become one of the country's most outspoken gay-rights advocates when Brendan came out in 2009. From someone whose grandmother told him never to start a fight, but never to run from one either, Burke's Law is an unforgettable account of old beefs and old friendships, scores settled and differences forgiven, and many lessons learned the hard way.

Brian Burke

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