Brian Burns

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

Simplifying the Complex Sale

The Maverick Selling Method

One day Adam returns home to find all his doors locked and his children sat facing a wall in the kitchen. His wife of twenty years orders him to go or she will have him arrested. "Divorcing a Psycho" chronicles the malicious, acrimonious divorce of wealthy couple Adam and Lucinda in a dark, humorous and often tragic, way. The scheming Lucinda uses every trick and subterfuge imaginable in her quest to crush her husband Adam and ruin him emotionally and financially. Lucinda has no compunction in using the full forces of the local constabulary and utilises the "Zero Tolerance to Domestic Abuse" laws to achieve her objectives in removing Adam from his home and children. Does she succeed and what will be the ultimate price to be paid?

Divorcing a Psycho

Tom Snyder

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around— using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

There are two basic types of men in the world Alpha Men and Average Joes. Alpha Man gets all he wants from life and lives on his own terms. Average Joe gets what he's given from life and lives on terms dictated by others. Alpha Man is the man who has confidence, strength, respect, loyalty and love in abundance. People notice him when he walks into a room. Women want to be with him and men want to be him. People listen when he speaks. Alpha Man has designed his own life. Nobody controls him. If you've ever wondered what it takes to become an Alpha Man this guide will give you the tools, no matter where you are in your life right now, to start on the journey to becoming the man of your dreams.

Unleash The Alpha Male With

How to Become alpha Man

In Trading Stock Options, experienced option trader Brian Burns, explains the basics of stock options and shows you how to trade the most successful option strategies. As you begin your journey on the option path, you'll have the luxury of real-life trade examples to show you the way. The diagrams and charts help turn the complex world of options into easy to visualize and simple to understand strategies that even the most novice of traders can utilize. Trading Stock Options will show you how you can use options to: * Get paid to buy and sell your favorite stock * Purchase stocks for less than their current price * Buy insurance on stocks in your portfolio * Profit when stocks lose value * Perform short-term trades with less money than trading the stock From the Introduction "Through my experiences with option trading, I have tried almost every strategy I could find. In this book, I will be discussing the strategies that I use the most and feel are the best available. I will take you through a number of actual trades as they occurred and show you what I did right and what I did wrong. I will also show you plenty of theoretical examples of how the strategies work and what factors will influence which strategy is the best for whatever situation the market throws in front of you. In 2007 I was the first place finisher in the Zacks.com 4th Quarter 2007 options trading contest with a return of 212%. It hasn't always been pretty but I have used both my gains and my losses to learn, both of which I'll be discussing with you." From the Back Cover "Many traders and investors dismiss stock options as either too complex or too risky. But did you know that options can be easily understood and the risk easily managed? This book will show you the basics of stock options in easy to understand terminology. You will be able to read option quotes with ease, get an option enabled trading account, and trade basic option strategies in no time."

Basic Option Trading Strategies and How to Use Them to Profit in Any Market

Trading Stock Options

In the aftermath of the Civil War, Richmond entered the Gilded Age seeking bright prospects while struggling with its own past. It was an era marked by great technological change and ideological strife. During a labor convention in conservative Richmond, white supremacists prepared to enforce segregation at gunpoint. Progressives attempted to gain political power by unveiling a wondrous new marvel: Richmond's first electric streetcar. And handsome lawyer Thomas J. Cluverius was accused of murdering a pregnant woman and dumping her body in the city reservoir, sparking Richmond's trial of the century. Author Brian Burns traces the history of the River City as it marched toward a new century.

Brian Burns

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