Nicholas Abercrombie

Brian J Longhurst

Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable rev

A Sociological Theory of Performance and Imagination

Audiences

Michael Savage

Gaynor Bagnall

Drawing on long-term empirical research into cultural practices, lifestyles and identities, Globalization and Belonging explores how far-reaching global changes are articulated locally. The authors address key sociological issues of stratification as analysis alongside 'cultural' issues of identity, difference, choice and lifestyle. Their original argument: Shows how globalisation theory conceives of the 'local' ; reveals that people have a sense of elective belonging based on where they choose to put down roots. Suggests that the feel of a place is much more strongly influenced by the values and lifestyles of those migrating to it ; reinvigorates debates in urban and community studies by recovering the 'local' as an intrinsic aspect of globalization

Globalization and Belonging

Mike Savage

Drawing on long-term empirical research into cultural practices, lifestyles and identities, Globalization and Belonging explores how far-reaching global changes are articulated locally. The authors address key sociological issues of stratification as analysis alongside 'cultural' issues of identity, difference, choice and lifestyle. Their original argument: Shows how globalisation theory conceives of the 'local' ; reveals that people have a sense of elective belonging based on where they choose to put down roots. Suggests that the feel of a place is much more strongly influenced by the values and lifestyles of those migrating to it ; reinvigorates debates in urban and community studies by recovering the 'local' as an intrinsic aspect of globalization.

'Globalization and Belonging's headline message - that place matters, that locality remains vital to people, is arresting' - Frank Webster, Professor of Sociology, City University, London Drawing on long-term empirical research into cultural practices, lifestyles and identities, Globalization and Belonging explores how far-reaching global changes are articulated locally. The authors address key sociological issues of stratification as analysis alongside 'cultural' issues of identity, difference, choice and lifestyle. Their original argument: " Shows how globalisation theory conceives of the 'local' " Reveals that people have a sense of elective belonging based on where they choose to put down roots " Suggests that the feel of a place is much more strongly influenced by the values and lifestyles of those migrating to it " reinvigorates debates in urban and community studies by recovering the 'local' as an intrinsic aspect of globalisation Theoretically rigorous, the book is brought to life with direct quotations from the authors' research, and appeals to students in urban sociology, urban geography, media studies and cultural studies.

`This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"' - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.

Brian J Longhurst

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