Brian Long

The Tech Startup Textbook

Problem Hunting

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: Finding and testing product market fit Creating and refining your product Selling and marketing your new solution Hiring your team and building your culture Mobilizing financial, legal, and compliance functions Pitching investors and securing funding Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

Within the pages of Canon - A Celebration, Brian Long chronicles the birth of the famous Japanese brand, from its early days in the 1930s as the Kwanon to the award-winning EOS range of digital camers of today. Its rise to dominance in the camera market and its innovations and new models have made Canon the choice of discerning photographers the world over. The author is a lifelong camera enthusiast, with a good collection of Canon equipment. Living in Japan, and with the full co-operation of Canon, the author has brought together a fabulous selection of images and an informative text with appendices listing every Canon model ever made. AUTHOR: Brian Long is a professional writer, having written over forty motoring books, as well as Nikon-A Celebration. His twenties were spent using cameras as part of his job as a journalist and his enginering background slowly made him realise the technical innovations that went into each new model or lens. Slowly building up a collection of the finest Nikon and Canon cameras, he has learned to appreciate them first-hand by using them on a day-to-day basis. Resident - Japan 428 colour photos

A Celebration

Canon

The Celica, as well as a much-loved road car, was the first Japanese model to claim the World Rally Championship crown. This book tells the full story of the seven Celica generations (from 1970 to date), and that of its close cousin - the Supra - with detailed coverage of all the road cars from the world's leading markets, and the story surrounding the many race and rally models based on the two vehicle lines. Written with the full co-operation of the factory in Japan (and various official sales organizations from around the globe), this truly is the definitive history of these sporting Toyotas. Written by an acclaimed motoring historian with full co-operation form the factory this is an extremely comprehensive reference containing well over 250 mainly color photographs. Contemporary advertising brochures and exhaustive appendices complete the package making this a vital addition to any enthusiast's library.

The book of Toyota's sports coupés

Celica & Supra

Lancia had built sporting cars from its foundation in 1907, but the first of a long line of distinguished sporting coupes was launched in 1951. The famous and beautiful Aurelia B20 set a trend for fine true GT cars that Lancia would continue into the 1980s. This book collects together the history of all those great cars, from the B20 to the recent Gamma and Kappa, for the first time. Including exhaustive specifications and a wealth of period photographs, this is a book no Lancia enthusiast will want to be without.

Lancia Sporting Coupes

This book is the definitive history of the Porsche 944, wiritten by an acknowledged expert. Introduced to fill the gap between the 924 and 928 models, the 944 quickly became the fastest selling Porsche of all time. From drawing board, through Turbo, S and soft-top variants, here is the full story of the 944 up to its replacement by the 968 in 1991. Affordable, durable and with excellent performance and handling, the 944 is now well established as a desirable and practical classic.

Porsche 944

Much more than an excellent gazetteer, an engaging history using contemporary sources shows whose hands the defence of the Anglo-Scottish border was in while Henry V was at Agincourt.Subsequent surveys show how Christopher Dacre forwarded a bold project that linked a string of towers forming a defence against marauding Scots, suggesting new towers to stop gaps, a 'dyke or defence' joining them like a latter-day Hadrian's Wall. Beyond this line were many peles or bastles, homes to the headsmen of the notorious reiving families cursed in 1525 by the Bishops of Durham and Glasgow because of their brutal way of life, giving rise to much romance and legend. Polite society occupied the large castles of the coastal area. This history and gazetteer, with 500 entries, will increase your knowledge of Northumberland and its proud, turbulent past.

A History and Gazetteer

Castles and Strongholds of Northumberland

The first in a series of five books which chronicle in definitive depth the history of the evergreen 911, from the earliest design studies to the water-cooled cars of today. This volume covers original design, the 901 prototype, the early 911s (including 912s) and the 2.2 litre cars.

The Definitive History 1963 To 1971

Porsche 911

What prompted staid and traditional Daimler to build a fibreglass-bodied sportscar with a 2.5 litre V8 engine? In this, the only book on the subject, Daimler expert Brian Long tells the inside story of the 'Dart' (officially SP250) sportscar: a uniquely stylish and now much appreciated classic from the years 1959 to 1964.

Daimler Sp250 V8/'Dart'

The Datsun 240Z was a landmark in automotive history--some say the Japanese E-type Jaguar--and by the time the first generation of Z--cars came to an end in 1978, everyone around the world knew the name Datsun and that the company was serious about sports cars.

The Z-Car Story

Nissan 300ZX and 350Z

"This volume ... looks in detail at all of the Datsun sports cars that proudly carried the Fairlady name--the SP/SR roadsters, the 240Z, 260Z and 280Z, and the S130 series, commonly known as the 280ZX in export markets."--Folded portion of front cover.

Datsun Fairlady Roadster To 280ZX

The MR2 is a landmark car, up there with the legendary Toyota 2000GT, the Datsun 240Z, and Mazda's RX-7 and MX-5. It was the first mid-engined production model to come from the Land of the Rising Sun, and will always have a special place in the hearts of all sports car enthusiasts. Colour throughout.

Coupés & Spyders

Toyota MR2

With sales of his first collection 'Doggerel Bank' already well into single figures, and with even more penalty points on his poetic licence, Brian Long ventures once more into the arcane world of comic verse and other nonsense. Be amused - be very amused.

Wobbly Table Book

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial} The Celica, as well as a much-loved road car, was the first Japanese model to claim the World Rally Championship crown. This book tells the full story of the seven Celica generations (from 1970 to date), and that of its close cousin the Supra with detailed coverage of all the road cars from the world s leading markets, and the story surrounding the many race and rally models based on the two vehicle lines. Written with the full co-operation of the factory in Japan (and various official sales organizations from around the globe), this truly is the definitive history of these sporting Toyotas. Written by an acclaimed motoring historian with full co-operation form the factory this is an extremely comprehensive reference containing well over 250 mainly color photographs. Contemporary advertising brochures and exhaustive appendices complete the package making this a vital addition to any enthusiast's library.

The book of Toyota’s sports coupes

Toyota Celica & Supra

The definitive international history of Jaguar's classic grand tourer, the XJ-s, from inception until the end of production. Not only essential reading, but a great reference source for all owners and would-be owners. Includes really useful advice on buying, running and restoration.

Jaguar XJ-S

The 240Z was a landmark in automotive history. By the time the first generation Z-cars came to an end in 1978, everyone around the world knew the name Datsun. Here is the full story of the ZX series from the 280ZX – introduced as the second generation Z-car in 1978 – through to the 300ZX of 1999. The 240Z and 260Z were pure sports cars, but the 280ZX represented the evolution of the Z-car into a Grand Tourer. This evolution continued through two generations of 300ZX and the Z became a true supercar with state-of-the-art engineering features. This book contains a great deal of new information for enthusiasts in the West, as Japanese models have been covered in detail for the first time. Photographs and other illustrations have been sourced almost exclusively from the factory and therefore illustrate the cars in original detail. Datsun Z, also by Brian Long and Veloce, is a complementary book.

Datsun/Nissan 280X & 300ZX

Based loosely upon the VW Beetle, which Dr Porsche also designed, the 356 was the first Porsche model and, as such, represented the birth of a legend. The curvaceous little coupés and spyders were a huge success throughout the world, and continued to be so throughout the model's life because of a policy of continuous development. Here is the full and fascinating story of the Porsche 356, and the racing and rallying cars which sprang from it. Here, too, is the story of the very beginnings of what, today, is one of the greatest sports car marques and an icon of automotive excellence. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial}

The Book of the Porsche 356

This book – the sixth volume in a set covering the Porsche 911 models – is the definitive history of the hugely successful 997-series, with in-depth detail on all the road cars sold around the world, as well as the 997's competition exploits.

The Definitive History 2004-2012

The Zero Carbon Car examines the hundreds of ways in which car manufacturers are trying to reduce our carbon footprint, and the adaptation of the automotive industry to changing technology in a world where environmental issues are becoming ever more prevalent. The book's in-depth research into green car technology shows that manufacturers make concerted efforts, but sometimes also defeat the gains of their innovation. Topics covered include: What is meant by the terms 'global warming' and 'green', and how these can be defined; An account of the long history of green automotive technology; Alternative fuels, including diesel and hydrogen; Developments in environmentally friendly engine technology; Electric cars; Environmental issues in material usage and car body manufacture. A wide-ranging survey of the hundreds of ways in which car manufacturers are trying to reduce our carbon footprint.Written in an easy-to-understand manner, the book enables the reader to fully understand what is meant by 'global warming'. Examines alternative fuels, material usage and the motive power options available to us. Superbly illustrated with 350 colour photographs.Brian Long is a professional writer and motoring historian with over sixty books to his credit.

Green Technology and the Automotive Industry

Zero Carbon Car

Although not the fastest or the most powerful Ferrari, the beautiful lines of the Dino have inspired generations of enthusiasts. This book covers the full story of the Dino, from Pininfarina concept car through to the final production model, illustrated throughout with contemporary material. The book features THE definitive record of the little V6 Ferrari and its Fiat sibling 'Dino', named after Enzo's son. It contains full year-by-year coverage of production models with the American and European markets covered in great detail. There are over 250 contemporary photos, mainly in color, along with ontemporary advertising and brochures.

Brian Long

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