Brian Windhorst

Documents LeBron James's return to the Cleveland Cavaliers and the secret meetings and controversial decisions behind the scenes that set the team on the path to win the 2016 NBA championship.

LeBron James, the Cleveland Cavaliers, and the greatest comeback in NBA history

Return of the king

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

The Making of a Billion-Dollar Athlete

LeBron, Inc.

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Terry Pluto

"Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers’ front office, revealing how championship contenders are built" — Library Journal Two award-winning sports journalists give an in-depth look at how a team and a city were rebuilt around superstar LeBron James. When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement. After all, how often does a LeBron James come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals. Soon, everyone had something riding on LeBron—billionaire team owner Dan Gilbert looking for a return on his investment . . . teammates eager for a championship ring . . . the league in need of the next Michael Jordan to promote . . . the shoe company with its multimillion-dollar endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting restaurant tables in a downtown that now booms every game night. Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise that had to get worse in order to get better and a highly touted teenage phenom, the local kid who became their future. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise. Chock full of facts and analysis.

The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers

Dave McMenamin

Now a New York Times bestseller! The inside story of LeBron James's return and ultimate triumph in Cleveland. What really happened when LeBron James stunned the NBA by leaving a potential dynasty in Miami to come home to play with the Cleveland Cavaliers? How did the Cavs use secret meetings to put together the deal to add star Kevin Love? Who really made the controversial decision to fire coach David Blatt when the team was in first place? Where did the greatest comeback in NBA history truly begin-and end? RETURN OF THE KING takes you onto the private planes, inside the locker-room conversations, and into the middle of the intense huddles where one of the greatest stories in basketball history took place, resulting in the Cavs winning the 2016 NBA title after trailing the Golden State Warriors three games to one. You'll hear from all the characters involved: the players, the executives, the agents, and the owners as they reveal stories never before told. Get the background on all the controversies, the rivalries, and the bad blood from two reporters who were there for every day, plot twist, and social media snafu as they take you through the fascinating ride that culminated in a heart-stopping Game Seven.

LeBron James, the Cleveland Cavaliers and the Greatest Comeback in NBA History

Return of the King

Sztárkosaras és üzleti mogul LeBron James minden idők egyik legsikeresebb kosárlabdázója: összesen kilencszer (2011-2018 között zsinórban nyolcszor) jutott el az NBA-döntőbe csapatával, kilenc döntőjéből hármat megnyert és négyszer választották meg az NBA legértékesebb játékosának. Elődjeihez, Magic Johnsonhoz és Michael Jordanhez hasonlóan üzletemberként is világhírű lett: megalkotta saját globális brandjét és elérte, hogy a profi sportolók másként gondoljanak saját értékükre, jobban kihasználják a rendelkezésükre álló mozgásteret és gyakrabban hallassák hangjukat. Hogyan vezetett az út a kezdetektől addig, hogy dollármilliárdokat érő ikonná váljon? LeBron ma is a kosárlabda nagy sztárja, aki sikerekkel, kudarcokkal, tanulságos leckékkel teli életével megmutatja, hogy egy sportoló karrierje akár évtizedekkel tovább tarthat, miután lefújták az utolsó meccset. „Üzleti érzékkel megáldott sportrajongóknak kötelező olvasmány.” - Publishers Weekly „Lenyűgöző perspektíva: LeBron az új nagyvállalati sportoló modellje.” - Booklist „A könyv elolvasásával a LeBron-hívek éppúgy megtalálják a számításukat, mint a pályán kívüli üzleti tranzakciók iránt érdeklődők.” - Kirkus „Windhorst igazi profi: csak ebből a könyvből érthetjük meg, pontosan hogyan működnek a szponzorációs szerződések és mitől lett hatalmas üzlet az amerikai kosárlabda.” - New York Journal of Books

A LeBron vállalat

The Making of an MVP

Lebron James

The New York Times bestselling, behind-the-scenes look at the 2016 NBA Championship, now in paperback! What really happened when LeBron James stunned the NBA by leaving a potential dynasty in Miami to come home to play with the Cleveland Cavaliers? How did the Cavs use secret meetings to put together the deal to add star Kevin Love? Who really made the controversial decision to fire coach David Blatt when the team was in first place? Where did the greatest comeback in NBA history truly begin-and end? RETURN OF THE KING takes you onto the private planes, inside the locker-room conversations, and into the middle of the intense huddles where one of the greatest stories in basketball history took place, resulting in the Cavs winning the 2016 NBA title after trailing the Golden State Warriors three games to one. You'll hear from all the characters involved: the players, the executives, the agents, and the owners as they reveal stories never before told. Get the background on all the controversies, the rivalries, and the bad blood from two reporters who were there for every day, plot twist, and social media snafu as they take you through the fascinating ride that culminated in a heart-stopping Game Seven.

Brian Windhorst

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