René Dirven

Bruce Hawkins

Esra Sandikcioglu

Together with its sister volume on Descriptive Cognitive Approaches, this volume explores the contribution which cognitive linguistics can make to the identification and analysis of overt and hidden ideologies. As a theory of language which sees language as the accumulation of the conventionalised conceptualisations of a given linguistic and/or cultural community or sub-group within it, cognitive linguistics is called upon to make its own inroads in the study of ideology. This volume offers theoretical approaches and first discusses the philosophical foundations of cognitive linguistics. The question whether cognitive linguistics is not an ideology itself is not tabooed. The speaker’s deictic centre is the anchoring point, not only for spatial, temporal or interactional deixis, but also for cultural and ideological deixis. Cognitive linguistics is also confronted with a severe Marxist critique, but the potential convergence between the two ‘philosophies’ is highlighted as well. Further the question is raised to what extent the central nervous system and the grammatical system of a language impose sexually biased, and hence ideological representations on cognition. Finally, linguistics itself is seen as a potential bearer of ideological deviations as was the case with the ‘politics of linguistics’ in Nazi Germany, and even with the quest for the Indo-European homeland in comparative and historical linguistics throughout the 19th century and well into the 20th century.

Volume 1: theoretical cognitive approaches

Language and Ideology

Ricky Smith

What is "Lean?" Whether referring to manufacturing operations or maintenance, lean is about doing more with less: less effort, less space, fewer defects, less throughput time, lower volume requirements, less capital for a given level of output, etc. The need to provide the customer more value with less waste is a necessity for any firm wanting to stay in business, especially in today's increasingly global market place. And this is what lean thinking is all about. Lean Operations are difficult to sustain. More Lean Manufacturing Plant Transformations have been abandoned than have achieved true Lean Enterprise status. There are solid and recurring reasons for both of these conditions. The most significant of these reasons is that production support processes have not been pre-positioned or refined adequately to assist the manufacturing plant in making the lean transformation. And the most significant of the support functions is the maintenance operation, which determines production line equipment reliability. Moving the maintenance operation well into its own lean transformation is a must-do prerequisite for successful manufacturing plant - or any process plant - Lean Transformations. This Handbook provides detailed, step-by-step, fully explained processes for each phase of Lean Maintenance implementation providing examples, checklists and methodologies of a quantity, detail and practicality that no previous publication has even approached. It is required reading, and a required reference, for every plant and facility that is planning, or even thinking of adopting "Lean" as their mode of operation. * A continuous improvement strategy using new "lean" principles * Eliminate wasteful practices from your manufacturing or chemical processes, increasing the profitability of your plant * Save thousands of dollars a year on new equipment by keeping your existing equipment maintained using this revolutionary method

Bruce Hawkins

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