Calloway

Market_Desc: · Executives· Managers About The Book: Virtually every business of every description faces exactly the same challenge - how to win and keep customers in a marketplace that defines virtually everyone as a commodity. The challenge, in two words, is how to become mission critical. How can you get your customers to see you as an absolute, complete, and total necessity? This is the key to customer retention and the resulting revenue production and market share that all companies seek.This book gets straight to the heart of how market leaders create customer loyalty and market differentiation. The approach of the book is to lay out the strategic and tactical roadmap of how any company, of any size, in virtually any manufacturing, selling, or service endeavor can achieve that market leadership through fierce customer loyalty.

Calloway

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