Camille Morvan

Leon Festinger's 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology - one that made its author one of the most influential social psychologists of his time. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good. Strong creative thinkers are able to look at things from a new perspective, often to the point of challenging the very frames in which those around them see things. Festinger was such a creative thinker, leading what came to be known as the "cognitive revolution" in social psychology. When Festinger was carrying out his research, the dominant school of thought - behaviorism - focused on outward behaviors and their effects. Festinger, however, turned his attention elsewhere, looking at "cognition: " the mental processes behind behaviors. In the case of "cognitive dissonance," for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction. This perspective, however, raised a problem: how to examine and test out cognitive processes. Festinger's book records the results of the psychological experiments he designed to solve that problem. The results helped prove the existence for what is now a fundamental theory in social psychology.

A Theory of Cognitive Dissonance

William J. Jenkins

Amos Tversky and Daniel Kahneman's 1974 paper 'Judgement Under Uncertainty: Heuristics and Biases' is a landmark in the history of psychology. Though a mere seven pages long, it has helped reshape the study of human rationality, and had a particular impact on economics - where Tversky and Kahneman's work helped shape the entirely new sub discipline of 'behavioral economics.' The paper investigates human decision-making, specifically what human brains tend to do when we are forced to deal with uncertainty or complexity. Based on experiments carried out with volunteers, Tversky and Kahneman discovered that humans make predictable errors of judgement when forced to deal with ambiguous evidence or make challenging decisions. These errors stem from 'heuristics' and 'biases' - mental shortcuts and assumptions that allow us to make swift, automatic decisions, often usefully and correctly, but occasionally to our detriment. The paper's huge influence is due in no small part to its masterful use of high-level interpretative and analytical skills - expressed in Tversky and Kahneman's concise and clear definitions of the basic heuristics and biases they discovered. Still providing the foundations of new work in the field 40 years later, the two psychologists' definitions are a model of how good interpretation underpins incisive critical thinking.

Heuristics and Biases

Judgment Under Uncertainty

Amos Tversky and Daniel Kahneman’s 1974 paper ‘Judgement Under Uncertainty: Heuristics and Biases’ is a landmark in the history of psychology. Though a mere seven pages long, it has helped reshape the study of human rationality, and had a particular impact on economics – where Tversky and Kahneman’s work helped shape the entirely new sub discipline of ‘behavioral economics.’ The paper investigates human decision-making, specifically what human brains tend to do when we are forced to deal with uncertainty or complexity. Based on experiments carried out with volunteers, Tversky and Kahneman discovered that humans make predictable errors of judgement when forced to deal with ambiguous evidence or make challenging decisions. These errors stem from ‘heuristics’ and ‘biases’ – mental shortcuts and assumptions that allow us to make swift, automatic decisions, often usefully and correctly, but occasionally to our detriment. The paper’s huge influence is due in no small part to its masterful use of high-level interpretative and analytical skills – expressed in Tversky and Kahneman’s concise and clear definitions of the basic heuristics and biases they discovered. Still providing the foundations of new work in the field 40 years later, the two psychologists’ definitions are a model of how good interpretation underpins incisive critical thinking.

Camille Morvan

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