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Charles Forceville

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Books

Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Charles Forceville
Multimodal Metaphor
Multimodal Metaphor
Charles Forceville, Eduardo Urios-Aparisi
Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Charles Forceville
Multimodal Argumentation and Rhetoric in Media Genres
Multimodal Argumentation and Rhetoric in Media Genres
Charles Forceville, Assimakis Tseronis
Creativity and the Agile Mind
Creativity and the Agile Mind
Tony Veale, Kurt Feyaerts, Charles Forceville

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