Cheryl Geisler

David S. Kaufer

Davida Charney

Christine M. Neuwirth

Having Your Say takes an inquiry-based, problem-solving approach to reading and writing arguments on real-world public policy issues. This rhetoric of argument with readings engages students in-depth on two important public policy issues: crime and the environment. Students investigate the nature and causes of problems, analyze the effects of proposed solutions, and anticipate the reactions of stakeholders in the issue. By considering the social and historical context of an issue and the interests of stakeholders, student-authors develop more interesting, original, and substantive arguments and gain confidence in their ability to get involved and participate in public discourse.

Reading and Writing Public Arguments

Having Your Say

Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction. Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more. Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.

Cheryl Geisler

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