Chris Brogan

Julien Smith

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents

Revealing how to turn your passions into business, the CEO and President of Human Business Works, mixing action plans with personal interviews with successful personal business professionals, provides the essential tools for building a viable business structure.

Entrepreneurship for Weirdos, Misfits, and World Dominators

The Freaks Shall Inherit the Earth

Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.

Are You Making Things Happen Or Just Making Noise?

The Impact Equation

The Complete Business Guide to Google+, Today’s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others’ valuable content Discover new ways to derive even more value from Google+

How Google's Social Network Changes Everything

Google+ for Business

Writing isn't simply about the mechanics. Learn how to distill your unique writing voice for any of your projects, from sending an email to blogging to writing your own book. Come get practical and step-by-step action to take you from "want to" into the realm of "just did." Learn how to develop topics, how to be bolder in your writing, and how to say what you mean. This works for fiction as well as non fiction, so don't give yourself that excuse, either. Short, sweet, and to the point, this book is designed to give you new skills and get you back out there writing again. Written by the New York Times bestselling author of eight books (this is his ninth) and a internationally sought after blogger and keynote speaker.

Find Your Writing Voice

An Owner's Manual for Bravery

It's Not about the Tights

Best Practice für Marketing, Vertrieb und PR

Social Media für Quereinsteiger

Ben Fanning

Here are the top 5 reasons this professional development book is a MUST READ:1) You can create the job you love without quitting your job and giving up your steady paycheck, 401(k), and insurance. This book shows you how. You won't find this information in traditional career guides. It is 100% possible for you, even if you've been considering how to quit your job or how to snag a job you love.2) You'll be entertained (and secretly educated). You'll laugh, cry, and maybe even feel compelled to leave a copy on your boss' desk. Stick with me, and you'll discover helpful principles that will make you the talk of the water cooler. This isn't another ho-hum professional development book, and it's not a "how to find a job" guide full of blank forms. You'll learn a new and inspiring perspective through unforgettably entertaining stories, like what I learned the day my shrink fired me, how I negotiated for a toilet seat on the corporate jet, and how I got called out by my masseuse.3) You'll become empowered, whether you're the mail clerk or CEO or you fall somewhere in between. This book has been endorsed by 5 senior executive leaders of Fortune 1000 companies and 3 mail clerks.4) You'll discover a return on your investment to earn a car. Invest a few dollars and a little bit of time to read this book, and you'll pick up career development tips that can save you enough to earn a car (page 9).5) You'll have a "Personal Career Counselor in Your Pocket." It's useful and practical with vivid case studies for how to negotiate with the boss to help pay for your MBA or support a relocation to the city of your dreams. You'll also learn how to deal with an unreasonable boss and even say "No" without getting fired.

Chris Brogan

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