Mari Smith

Chris Treadaway

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

An Hour a Day

Facebook Marketing

The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.

Dave Evans

Greg Jarboe

Hollis Thomases

Collects chapters drawn from a variety of computer books to highlight the features of the latest version of Microsoft Office

Microsoft Office 2000 Complete

Photoshop 6 Complete is a one-of-a-kind book--valuable both for its broad content and its low price. This book contains the most comprehensive coverage available of all essential Photoshop features and tasks, from Photoshop fundamentals to tips and tricks for the experienced user. Photoshop 6 Complete is for those learning to use Photoshop to produce images for print and the Web, or those who already use the software and want to expand their knowledge. Learn it all--from accessing and arranging palettes, to creating an animation from a Photoshop file. There's something here for everyone! Photoshop 6 Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about this incredibly powerful program.

Chris Treadaway

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