Christian Nielsen

Steven Højlund

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming Research target users and understand what value your app will create Select the key MVP-features that makes your app deliver maximum value Choose the technology your app business is running on Gauge the cost of your app and choose the best way to build it Select your marketing mix and get your app off the ground The book is an easy-to-read and to-the-point guide for non-tech founders. It gives the reader concrete steps and models to prioritize features that users will love. It guides the reader to make the right product choices that can save years of development and millions of dollars. Finally, the book clarifies how to choose the right business model and how to take an app to market with the right app marketing. ‘How to Make an App Business’ is based on the university textbook From idea to app – This is how you do it! by the same authors. The authors draw on their combined experiences from teaching university classes in digital innovation and entrepreneurship, starting app businesses, and consulting more than 100 businesses on digital strategy and digital product development from one of Europe's leading app agencies.

From idea to app business with no coding experience

How to Make an App Business

DET FRAGMENTEREDE SIND er en gribende fortælling om rejsen gennem forfatterens liv, og om hvordan mentale traumer sætter dybe spor i hverdag og familieliv. Da han som familiefar var så mentalt nedbrudt, at han ikke engang kunne binde sine egne snørebånd. I bogen følger vi Christian Nielsens rejse fra en barndom i misbrugets skygge, videre til fire år i udlandet som dykkerinstruktør, uddannelsen som erhvervsdykker i Søværnet, et årti ved politiet, tre hårde år med arbejdsrelateret PTSD og til sidst seks år som dykkertekniker ved Frømandskorpset. Udover skelsættende oplevelser med dykning og arbejdet som politimand følger vi processen i samfundet, når man bliver diagnosticeret med alvorlig arbejdsrelateret PTSD. Samtidig er bogen en positiv fortælling om det danske velfærdssystem, og det sikkerhedsnet der er spændt ud under hele befolkningen. Om at være så mentalt knækket, at hver dag føles som den sidste, og alligevel komme videre med et nyt liv. Bogen indeholder konkrete værktøjer, der kan hjælpe andre med at ændre post traumatisk stress til post traumatisk vækst. Et lille skridt ad gangen. Bogen er et opslagsværk om de teknikker og metoder, der hjalp forfatteren tilbage fra helvede, samt et helt unikt indblik i, hvad det kræver at blive rask igen. Den kan med fordel læses af alle, der selv ønsker at blive mentalt stærkere, men henvender sig også til fagpersoner, kollegaer, familier og pårørende, der ønsker at forstå, hvordan det føles at leve med et fragmenteret sind.

Det fragmenterede sind

Harry Boer

Yariv Taran

Business Model Innovation Process: Preparation, Organization and Management examines a range of critical questions that merit thoughtful interdisciplinary consideration, such as: Why do business models, and their innovation in particular, matter today? How can the process of business model innovation be understood, organized and managed adequately under increasingly volatile, uncertain, complex and ambiguous technological, business and geo-political conditions? What should decision-making and risk-management look like under these conditions, with managers whose rationality is bounded? The book offers a detailed account of the relatively unknown process of business model innovation by looking into the intersection of strategic, operations and innovation management, organizational design, decision-making and performance management. In doing so, this book addresses fundamental issues, and introduces new ideas and theoretical perspectives. In envisioning and thinking about various potential scenarios of business model innovation and understanding how to organize for each of these under different conditions, the book provides original arguments and suggestions for practitioners. For that purpose, the book also offers many compelling real-life examples of business models and their innovation. Combining theory and practice, this book is an essential read for researchers and academics of business model innovation, as well as strategic management, digital transformation, innovation management and organizational change. It will also be of direct interest to practitioners and business leaders seeking new perspectives to increase their competitive advantage.

Preparation, Organization and Management

The Business Model Innovation Process

John Dumay

Maurizio Massaro

Morten Lund

Marco Montemari

Francesco Paolone

The growing body of research on business models draws upon a range of sub-disciplines, including strategic management, entrepreneurship, organization studies and management accounting. Business Models: A Research Overview provides a research map for business scholars, incorporating theoretical and applied perspectives. It develops the field of business model research by offering a critique of the field as it has developed to date and provides a guide for future research and theorization. The research performed as a basis for this book improves and extends prior subjective and less-documented work by using a scientific approach to identifying impactful research. The book argues that business model research is a mature field and that future research should focus on performative and ecosystem-based contributions, with the timely identification of four distinct stages of business model research. The study here provokes a new set of research questions, which are addressed in the concluding passages of Chapters 5–8, as a point of departure for those researching business models. This book is essential primary reading for scholars and practitioners of business models who are looking to seek out new knowledge and build new perspectives.

A Research Overview

Business Models

James Guthrie

Federica Ricceri

The Routledge Companion to Intellectual Capital offers a comprehensive overview of an important field that has seen a diverse range of developments in research in recent years. Edited by leading scholars and with contributions from top academics and practitioners from around the world, this volume will provide not just theoretical analysis but also evaluate practice through case studies. Combining theoretical and practice perspectives, this comprehensive Companion addresses the role of IC inside and between organisations and institutions and how these contribute to the IC of nations, regions and clusters. Drawing on an extensive range of leading contributors,The Routledge Companion to Intellectual Capital will be of interest to scholars who want to understand IC from a variety of perspectives, as well as students who are seeking an authoritative and comprehensive source on IC and knowledge management.

Christian Nielsen

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