Cindy Alvarez

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.

Building Products Your Customers Will Buy

Lean Customer Development

Enterprise companies are big and profitable for a reason: at some point, they found a formula that worked and executed on it. Problem is: what worked in the past isn't going to keep working. This isn't a course on figuring out what needs to change in your organization. You and your team know what needs to change. The hard part is how to make it happen! For the past 15 years, Cindy Alvarez has helped enterprise companies introduce new products, new processes, and new mindsets. Her advice: change is like an instrument-you need to practice every day. In this course, Cindy talks about the common problems that plague enterprise change and shares tactics that will help your team stop doubting and start doing. Learn to get buy-in, reduce risk, identify and set expectations, give updates, and share success Master the tactics skilled leaders use to drive "planned change" and "rogue change" Understand why and how you should analyze the change efforts that failed at your company Explore change-making concepts like mirroring, scaffolding, and working backwards Learn about the "pre-mortem" and how it's used to minimize the risks of change Understand the psychology of change resistance and the value of change resisters Learn to guide executive leaders on how to provide a "just right" amount of change support Cindy Alvarez's career has focused on helping early- and mid-stage startups as well as Fortune 500 companies become more customer-focused and experimental. Currently serving as Director of User Experience and Product Design for Yammer (a Microsoft company), Cindy holds a BA in psychology from Harvard and is author of the O'Reilly title Lean Customer Development: Building Products Your Customers Will Buy .

Cindy Alvarez

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