Claire McCardell

Tory Burch

Allison Tolman

The What, Where, When, and How Much of Fashion, Revised and Updated Edition

What Shall I Wear?

Presents a fashion guide, first published in 1956, that spawned "The American Look" for women with an active lifestyle.

the what, where, when, and how much of fashion

What shall I wear?

First published in 1956, What Shall I Wear? is revolutionary fashion designer Claire McCardell’s collection of fashion wisdom and philosophy, and a vivacious guide to looking effortlessly stylish. This new edition of the sought-after classic features a foreword by iconic designer Tory Burch and a color insert of photos from McCardell’s collections. “The testament to great design, Claire McCardell’s dresses look fresh, contemporary, and desirable eight decades after they were made, as the Costume Institute’s 2022 exhibit In America: An Anthology of Fashion demonstrated.” —Nicole Phelps, global director, Vogue Runway and Vogue Business “Among the many surprises and insights I discovered in McCardell’s valuable book is that she wanted to call it Fashion is Fun. That may also be the secret behind her genius and enduring influence—she refused to take fashion too seriously.” —Cathy Horyn, New York Magazine “The first designer to create a cohesive vision rooted in the American lifestyle of ease, McCardell and her contributions as a designer and a woman in business are often overlooked. Tory Burch’s new foreword . . .puts this American treasure in her rightful place.” —Constance White, fashion editor and author of How to Slay: Inspiration from the Queens and Kings of Black Style “Claire McCardell’s guiding philosophy of dressing with ease in afunctional, fashionable American look was groundbreaking—and feminist—for her times. And it continues to resonate globally on the runways and in closets today.” —Booth Moore, executive editor, Women’s Wear Daily

The What, Where, When, and How Much of Fashion, New Edition

The classic guide to style by American icon Claire McCardell, now back in print and available in paperback

Claire McCardell

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