Claude Hopkins

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

My Life in Advertising and Scientific Advertising

My Life in Advertising

Barbara Aun Anderson

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

In a Digital World

Scientific Advertising

Cryin' My Heart Out for You

Tony Melvin

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines - 2 Laws for Call-to-Action - 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: - Uncommon words defined. - Example ads referenced by Claude. - Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

Scientific Advertising Revisited and Revitalized for Today

How to Be a Marketing Genius

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Introd. by David Ogilvy

Scientific advertising

Get to know the methods and principles of successful advertising! Original 1923 text as preserved in the Library of Congress This classic advertising book will teach you how to make the most of your advertising budget while measuring your success!Scientific Advertising has been the secret weapon of successful advertisers for decades. When one of the most influential advertising men of all time, David Ogilvy, gives a book as a gift "379 times to friends and colleagues" - you can be sure it's a very special book. Why this version and not the free PDF files from the Internet? You can find free PDFs of Scientific Advertising on the Internet, but we've often seen many serious errors: Words and sentences are missing, sometimes the meaning is twisted. Even most print editions from the last few years available at Amazon contain these errors. For example, Hopkins recounts a story of an expensive hat. In the original it costs $1,000 (about $20,000 today). In the faulty editions, the price is only $100. Or Hopkins writes: "There is no fixed rule on the subject of brevity". The faulty editions tell the opposite. So in many cases. Therefore we decided to produce a version that is faithful to the 1923 original as preserved in the US Library of Congress. So you have the same text as from Hopkin's own pen - even to the original paragraph breaks! What you will get from this book Over 21 chapters, Hopkins presents his decades of experience in marketing, advertising and strategy: How advertising laws are established: what experts do differently and how they develop their techniques Just salesmanship: how to make your advertising effective Offer service: how to differentiate yourself from your competitors Mail-order advertising: what it teaches you and how it can help you advertise successfully in all media Headlines: how to activate your target group and get them to buy Psychology: the better you understand the forces driving human behaviour, the more powerful your advertising becomes Being specific: convince with precise details Tell your whole story: why you should present all relevant arguments to an interested person Art in advertising: what you should consider when creating and designing advertisements Things too costly: dont't go near them Information: extensive research provides you with the key to success Strategy: how to defeat your competitors Use of samples: why the product is its best advertisement Getting distribution: how to achieve a lot with a smart strategy Test campaigns: how to avoid unprofitable investments through tests Leaning on dealers: Principles for efficient distribution Individuality: stand out professionally from the crowd Negative advertising: why you are almost always more successful with the bright, happy and attractive approach Letter writing: how to reach your customers A name that helps: how a good name increases your sales and at the same time protects you from competing products Good business: how to make the most of your potential Proven knowledge! Hopkins wrote his book as early as 1923 and yet to this day many of his methods and principles are highly relevant. "Every time I see a bad commercial, I say to myself,'The man who wrote that commercial never read Claude Hopkins.'...If you read this book from him, you will never again make bad advertising - and never release one," writes David Ogilvy, "nobody should be allowed to have anything to do with advertising unless they have read this book seven times before".

Wise Principles for Marketing, Advertising and Strategy

Scientific Advertising - the Original Text From 1923

Tony Books Avilez

Scientific Advertising was originally written in the early part of the 20th century. It was the author, Claude Hopkins, who was able to capture a new belief in written form. This new belief is that advertising could and should be a function with limited risk. He demonstrated that real results-oriented advertising and marketing is actually based on established principles and laws. He states that if the marketer respects these laws and principles and undertakes a scientific approach, then positive results are the inevitable outcome. Even though this philosophy was established decades ago, there are some modern day marketers that will mistakenly tout that the old rules no longer apply. However, most successful marketers will confirm that these principles areas alive today as they ever were. This has leadto the timeliness of the book Scientific Advertising. The contributor, Tony Books Avilez, has created amendments to this work to make it applicable to the modern day fitness professional. It is the new author's feeling with all his being that the field of fitness is one of the more laudable professions of the new century. However, the average fitness professional in this country most often finds it challenging to obtain and retain enough business to create a full-time income. This book will help solve this problem.

Claude Hopkins

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